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Marketing Dissertation Topics
Best Marketing Dissertation Topics For 2021
Are you searching for marketing dissertation topics and ideas that you can use for your own dissertation or thesis paper? If so, you do not need to look any further as you have landed at the right page now. Feel relaxed and keep reading!
Our expert academic writers in the field of marketing have developed an extended list of marketing dissertation topics, which includes international marketing dissertation topics, digital marketing dissertation topics, social media dissertation topics, fashion marketing dissertation topics and marketing dissertation topics on consumer behaviour.
You can use any of the listed marketing dissertation topics for your dissertation writing, however, you will need to contact us in case you would like us to remove the topic you have selected from our existing list of dissertation topics in marketing.
In case you do not find any marketing dissertation topic examples that you would like to use as your marketing dissertation proposal topic, simply complete this free topic form and we will get back to you with free custom topics within 24 hours!
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Updated List of Marketing Dissertation Topics List of 2021
Research Aim: The study aims to establish and examine the relationship between entrepreneurial marketing and firm performance using the moderating effects of network structure, environmental variables, firm size, and market turbulence. The study will establish a structural framework using the domain and conceptualisation of entrepreneurial marketing. The data for the proposed study will be conducted using mixed methods research approach using surveys and structured interview questions. The analysis of the research will be conducted using narrative analysis and partial least squares analysis.
Research Aim: The aim of the study is to examine factors influencing marketers’ decision to use neuromarketing techniques on sustainable product marketing through the analytical hierarchy process. The study also explores the methods with which marketers conceptualise consumer behaviour and decision making using neuromarketing. The primary sample for conducting the research will be taken from marketing managers in various companies who work with sustainable product marketing. The data is then analysed using structural equation modelling.
Research Aim: The research proposes to examine the use of storytelling using neuromarketing tool to comprehend the impact consumer attitude changes and consumer retention. The relationship is to be studied using empirical analysis using tools such as biometrics data, eye tracking, and facial expressions of consumer respondents. The data collected will then be analysed using area of interest analysis and heat maps to better understand the effectiveness of storytelling on attitudinal changes of consumers.
Research Aim: The study aims to develop a theoretical model that analyses the impact of national cultural variations of influential marketing department levers. The study will use variables such as innovativeness, accountability, and integration to conduct the study. A purely empirical research approach is used with data collected using surveys distributed to various firms in Western and African countries. The data will be analysed using inferential statistics.
Research Aim: The proposed study intends to analyse companies involved in the forestry-wood value chain with regards to their social responsibility inclusion in marketing plans. The research will organise and categorise the companies based on their responsibility values using the variables of customer sustainability and governmental balancing markets. The study will be conducted using qualitative research methods for data collection and analysis.
Research Aim: The research attempts to examine the perspectives of marketing practitioners on street guerrilla marketing practices. The study will use professionals’ views working for firms that have developed or executed operations using street guerrilla marketing collected from structured interview questions. The study will evaluate the responses using narrative analysis.
Research Aim: The aim of the research is to examine guerrilla marketing techniques used in small and medium businesses and its impact on consumer purchase decision. The study will incorporate the mediation variables of brand awareness and the moderator of technology when analysing this relationship. The study will use quantitative research techniques for data collection, particularly using Likert-like questionnaire surveys. Lastly, analysis will be conducted using PLS-SEM.
Research Aim: Marketing techniques have changed drastically over a period of time from its historical inception to the modern era. The primary aim of the study will be to analyse long term trends that have revolutionised marketing and have forced marketing managers to changed their methods radically. The research will be conducted using structured interview questions that focus on the technological, geopolitical, and socioeconomic factors impacting long term marketing trends. Marketers and marketing managers from various companies will make up the sample being studied. The analysis will be conducted using thematic analysis.
Research Aim: Marketing techniques have changed drastically over a period of time from its historical inception to the modern era. The primary aim of the study will be to analyse long term trends that have revolutionised marketing and have forced marketing managers to changed their methods radically. The research will be conducted using structured interview questions that focus on the technological, geopolitical, and socioeconomic factors impacting long term fashion marketing trends. Marketers and marketing managers from various companies, particularly in the fashion industry (any industry can be selected) will make up the sample being studied. The analysis will be conducted using thematic analysis.
Research Aim: The study aims to examine the marketplace interaction using online reviews, customer service calls, press releases, and textual interactive data. The research will develop a framework which can then be used by marketers to effectively use this data using automated textual analysis to produce marketing insights. The study will discuss and reflect on the quality of text producers and the impact that it may have on the audience.
Research Aim: The study will analyse the impact of digital platforms – specifically social media – on international marketing. The research will use the variables of value creation in marketing: activation, acceptance, affordability, access, and awareness to comprehend how they impact international marketing trends. The research will be empirical in nature and use survey questionnaires for data collection. The analysis of the data will be completed using inferential statistics.
Research Aim: The study will examine the effect of cultural perspectives on organisational processes with regards to ethical dimensions of marketing a product. The research will be conducted using qualitative techniques under a case study. The data will be analysed using thematic analysis.
Research Aim: The study will look to analyse marketing strategies traditionally centred around the marketing mix model to influence consumer behaviour. The study will examine case studies in which Chinese mobile manufacturing companies are studied for variable such as mobile product, mobile price, mobile promotion, mobile place, and mobile prediction in Western market places. The study design qualitative.
Research Aim: The study looks to analyse the relationship between involvement and strength of consumer motivation in marketing trends on sports event participation with the moderator effect of socio-psychological motivation and cultural experience. The research aims to build on Hofstede’s cultural consequences to analyse the variables in the relationship. The study will be conducted empirically, with data analysis taking place using structural equation modelling.
Research Aim: The purpose of the research is to analyse the convenience of internet marketing against traditional marketing. The study will analyse factors of convenience identified using a systematic literature review against preferences of marketing managers. The research will be mixed methods design that incorporates both quantitative and qualitative research techniques.
Research Aim: The study intends to examine how the COIV-19 pandemic influences the development of marketing strategy and philosophy with regards to corporate social responsibility. The study examines the genuine and authentic corporate social responsibility messages in marketing strategies impact consumer decision making and imaging of a company. The research will use case study as it primary mode of data collection and analysis.
Importance of selecting a quality Marketing Dissertation Topic
Have you ever noticed that after seeing a McDonald’s advertisement you start craving a burger or maybe you saw a commercial for a new smartphone and thought I just have to have it! This constant need to buy a product or service is all thanks to the smart folks working in the marketing departments of various companies.
Marketing is simply the action or business of promoting or selling products and/or services to consumers. It is wonderful if a company invents the greatest thing of all time known to man, but how will exactly let the world know about this thing? This is where marketing becomes so vital for a business. Not only can the techniques and tools of marketing be applicable to a marketplace or business, but it also seeps into our everyday lives as well.
The savvy election commercials you may be seeing – marketing. The cute jingles telling us to wash our hands for 20 seconds to fight COVID-19 – marketing. The government setting up posters to push their new policies using theme songs or big billboards – marketing. The Internet age and the boom of social media have further pushed our lives into consuming more promotions, advertisements, and marketing materials. When you scroll down your Instagram news feed and find a suggested page for savvy earbuds or vintage t-shirts you can bet that it’s attributed to marketing.
Technology has helped to innovate the ways in marketers now directly deal with consumers. With such rapid paced increases in consumerism, a marketing degree has once again grown in importance.
A Marketing Degree is a Smart Degree
Students that are passionate about creative problem-solving and being strategic-minded make the best marketers. The field of marketing is highly competitive and rewarding as many businesses regardless of industry rely on marketing professionals to generate awareness about their brands and increase the number of sales. Students pursuing a marketing degree are exposed to a wide variety of different subjects and disciplines as it is vital for marketers to comprehend the basics of business principles in combination with psychology and consumer behaviour.
A degree in marketing enables graduates to apply their unique skill sets to achieve different tasks such as developing advertisements, content writing, consumer research, market research, strategy development, and even creating websites. One of the greatest advantages of a marketing degree is that they are always in demand in the job market. As long as a company has to sell its greatest thing-a-ma-bob there will always be a need for a marketer.
Choosing the Best Marketing Dissertation Topic
Marketing students throughout the course of their academic life are instilled with skills such as critical research, analysis, and problem-solving skills, no wonder they have to write an epic marketing dissertation using a topic that is unique and significant. Finding quality marketing topics for dissertation is thus not as easy as it seems, particularly if you are looking for titles in a particular niche such as advertising dissertation topics, branding dissertation topics or consumer behaviour dissertation topics.
With so much access and consumption of knowledge and the constant bombardment of advertisements, students may be confused as to where to start with their marketing dissertation topic. But have no fear future marketers – our team has created a list of marketing dissertation topics that truly would impress even the most rigid of instructors. We have tried our best to include social media marketing dissertation topics, dissertation topics on marketing for MBA, business marketing dissertation topics and dissertation topics in marketing communications.
We hope that the listed dissertation marketing topic titles will help you in getting your topic title approved! If you still have questions, simply drop us an email and our writers will assist you right away!
Review the full list of dissertation topics (all subjects)
Be sure to check back our website frequently because our expert writers will be adding to the list of marketing dissertation topics. They are completely free for students to read and get an idea for their own marketing dissertation. If you have any further questions of how we may help, don’t hesitate and contact our customer service representative immediately
