Topic 1: Investigating the Impact of Entrepreneurial Marketing on Business Performance - A Case of Small and Medium-Sized Enterprises (SMEs).
Research Aim: The study aims to establish and examine the relationship between entrepreneurial marketing and firm performance using the moderating effects of network structure, environmental variables, firm size, and market turbulence. The study will establish a structural framework using the domain and conceptualisation of entrepreneurial marketing. The data for the proposed study will be conducted using a mixed-methods research approach using surveys and structured interview questions. The analysis of the research will be conducted using narrative analysis and partial least squares analysis.
Topic 2: Analysing the Impact of Neuromarketing Techniques on Sustainable Product Marketing through Application of the Fuzzy Decision-Making Approach.
Research Aim: The aim of the study is to examine factors influencing marketers’ decision to use neuromarketing techniques on sustainable product marketing through the analytical hierarchy process. The study also explores the methods with which marketers conceptualise consumer behaviour and decision making using neuromarketing. The primary sample for conducting the research will be taken from marketing managers in various companies who work with sustainable product marketing. The data is then analysed using structural equation modelling.
Topic 3: The Impact of Storytelling Styles on Consumer Attitudes and Retention.
Research Aim: The research proposes to examine the use of storytelling using neuromarketing tools to comprehend the impact of consumer attitude changes and consumer retention. The relationship is to be studied using empirical analysis using tools such as biometrics data, eye tracking, and facial expressions of consumer respondents. The data collected will then be analysed using area of interest analysis and heat maps to better understand the effectiveness of storytelling on attitudinal changes of consumers.
Topic 4: Analysing the Impact of Cross-Cultural Perspectives on Influential Marketing Departments.
Research Aim: The study aims to develop a theoretical model that analyses the impact of national cultural variations of influential marketing department levers. The study will use variables such as innovativeness, accountability, and integration to conduct study. A purely empirical research approach is used with data collected using surveys distributed to various firms in Western and African countries. The data will be analysed using inferential statistics.
Topic 5: Examining the Relationship between Social Responsibility and Environmental Emphasis on Marketing Planning.
Research Aim: The proposed study intends to analyse companies involved in the forestry-wood value chain with regards to their social responsibility inclusion in marketing plans. The research will organise and categorise the companies based on their responsibility values using the variables of customer sustainability and governmental balancing markets. The study will be conducted using qualitative research methods for data collection and analysis.
Topic 6: The Impact of Street Guerrilla Marketing on Customer Engagement in the Digital Age.
Research Aim: The research attempts to examine the perspectives of marketing practitioners on street guerrilla marketing practices. The study will use professionals’ views working for firms that have developed or executed operations using street guerrilla marketing collected from structured interview questions. The study will evaluate the responses using narrative analysis.
Topic 7: Investigating Guerrilla Marketing in SME’s and its Impact on Consumer Purchase Decision.
Research Aim: The research aims to examine guerrilla marketing techniques used in small and medium businesses and their impact on consumer purchase decisions. The study will incorporate the mediation variables of brand awareness and the moderator of technology when analysing this relationship. The study will use quantitative research techniques for data collection, particularly using Likert-like questionnaire surveys. Lastly, the analysis will be conducted using PLS-SEM.
Topic 8: Documenting and Analysing the Changing Trends of Marketing.
Research Aim: Marketing techniques have changed drastically over a period of time from their historical inception to the modern era. The primary aim of the study will be to analyse long term trends that have revolutionised marketing and have forced marketing managers to change their methods radically. The research will be conducted using structured interview questions that focus on the technological, geopolitical, and socioeconomic factors impacting long term marketing trends. Marketers and marketing managers from various companies will make up the sample being studied. The analysis will be conducted using thematic analysis.
Topic 9: Analysing the Boom of Text and Texting Data on Market Insight.
Research Aim: The study aims to examine the marketplace interaction using online reviews, customer service calls, press releases, and textual interactive data. The research will develop a framework that can then be used by marketers to effectively use this data using automated textual analysis to produce marketing insights. The study will discuss and reflect on the quality of text producers and the impact that it may have on the audience.
Topic 10: The Impact of Digital Platforms on International Marketing.
Research Aim: The study will analyse the impact of digital platforms – specifically social media – on international marketing. The research will use the variables of value creation in marketing: activation, acceptance, affordability, access, and awareness to comprehend how they impact international marketing trends. The research will be empirical in nature and use survey questionnaires for data collection. The analysis of the data will be completed using inferential statistics.
Topic 11: Examining the Relationship between Ethical Marketing and Cultural Perspectives.
Research Aim: The study will examine the effect of cultural perspectives on organisational processes with regards to ethical dimensions of marketing a product. The research will be conducted using qualitative techniques under a case study. The data will be analysed using thematic analysis.
Topic 12: The Impact of Personalised Mobile Marketing Strategies on Consumer Behaviour
Research Aim: The study will look to analyse marketing strategies traditionally centred around the marketing mix model to influence consumer behaviour. The study will examine case studies in which Chinese mobile manufacturing companies are studied for variables such as mobile product, mobile price, mobile promotion, mobile place, and mobile prediction in Western marketplaces.
Topic 13: What Have Learnt From Big Data; Analysing the Marketing Related Data from Facebook.
Research Aim: primary aim of this study is to analyse the key findings from the Big Data of Facebook. The researcher highlight the most influential methods and techniques being used to increase the sales volume of entrepreneurs.
Topic 14: Comparative Investigation on Convenience of Internet Marketing against Traditional Forms of Marketing.
Research Aim: The purpose of the research is to analyse the convenience of internet marketing against traditional marketing. The study will analyse factors using a systematic literature review against the preferences of marketing styles. The research will be a mixed-methods design that incorporates both quantitative and qualitative research techniques.
Topic 15: The Impact of COVID-19 on the Marketing Strategy and Philosophy.
Research Aim: The study intends to examine how the COIV-19 pandemic influences the development of marketing strategy and philosophy concerning corporate social responsibility. The study examines the genuine and authentic corporate social responsibility messages in marketing strategies that impact consumer decision making and brand image. The research will use a case study as its primary mode of data collection and analysis.
Topic 16: How Can Stores Comply with Consumer Polygamy. A Qualitative Study.
Research Aim: When it comes to clients relationships with brands, customers often prefer to be polygamous. The study covers different ideas that can build loyalty among polygamous customers.
Topic 17: Study on The Factors Influencing Customer’s Shopping Decisions.
Research Aim: This study aims to examine factors that impact the purchasing decisions of the consumer. The research covers the various elements that influence customer's decision-making while shopping or buying things—the significant categories like social, psychological, and situational influence the buyers' purchasing decisions.
Topic 18: Analysing Customer-Centred Campaign Tactics to Achieve a Strategic Benefits and Maintain Sales Growth.
Research Aim: Organizations devise and execute customer-oriented marketing plans in the dynamic industrial world of today. These techniques are designed to consider client behaviour, client patterns, customer tastes, client dynamics, etc. Considering all of this and several other factors relevant to consumers, businesses determine whether their company is effective. This report will explore the various consumer characteristics to be learned and how appropriate strategies help the business achieve strategic advantages and benefits.
Topic 19: The Role of Information Technology in Revolutionizing Marketer's Approaches to Deceptive Publicity.
Research Aim: The new digital or the media globe also offered marketing and advertising an efficient and broad forum. The platform can, however, also be used for consumer handling using frustrating marketing tactics. The key objective is to explore the role of IT in revolutionizing marketers' manipulation approach to advertising. The report will also address how advertisers leverage new media platforms to mislead clients who hurt the organization's credibility.
Topic 20: Ethical Marketing Practices; A Consumer Prospective.
Research Aim: The primary aim of this study is to investigate the intentions of consumers to consider marketers' commitment to ethics issues.
Topic 21: The Application of Search Engine Optimisation as a Form of Increasing Online Sales.
Research Aim: Keyword marketing, SEO (Search Engine Optimization), click pattern, search trends and Google Ads are ways of finding out if customers are looking online for a specific brand, product, service or website. The search requests have been critical for the business's future, with more enterprises working online and relying so much on digital marketing. This study would concentrate on the various ways in which companies will determine and gain from digital search queries.
Topic 22: The Influence Of Brand Relationship, Brand Satisfaction, And Perceived Price Towards Brand Loyalty.
Research Aim: The cost-to-brand loyalty relationship will be evaluated in this study. In this study, the researcher focuses on the impact of price hikes by brand on brand loyalty and the consequences of the brand image on the purchase decisions of the consumers. The study will aim to understand the relationship between a brand, its loyal consumer base and how competitors can impact the buying decisions of the brand-loyal consumers.
Topic 23: Analysing the Changing Trends of Fashion Marketing.
Research Aim: Marketing techniques have changed drastically over a period of time from their historical inception to the modern era. The primary aim of the study is to analyse long term trends that have revolutionised marketing and have forced marketing managers to change their methods radically. The research will be conducted using structured interview questions that focus on the technological, geopolitical, and socioeconomic factors impacting long term fashion marketing trends. Marketers and marketing managers from various companies, particularly in the fashion industry (any industry can be selected) will make up the sample being studied. The analysis will be conducted using thematic analysis.
Topic 24: Uniformity VS Adaptability – which Marketing Strategy Produces the Best Results? Analysis of the International Marketing Standardization including Strategic Condition and Performance Implications.
Research Aim: This research aims to explore the adequacy and the impact of the marketing strategy of uniformity VS adaptability. The researcher aims to conduct qualitative as well quantitative analyses of the two strategies and produce recommendations for the practitioners of the corporate sector of the United Kingdom.
Topic 25: Analysing the Export Companies' Resource-Based Vision (RBV) and Marketing Strategy: The Export Industry’s Performance Implications of the UK.
Research Aim: This international marketing dissertation topic analyses the effect of available export resources (due to their size, expertise, and structure) and the worldwide export marketing plan using the resource-based vision (RBV).
Topic 26: The Implications and Growth Opportunities for Luxury Fashion Brands in Chinese Digital Marketing Platform “WeChat”.
Research Aim: This social media dissertation topic explores the platform of the Chinese social media app WeChat concerning e-commerce and social media marketing for international luxury brands. The researcher aims to collect data of 10 significant international luxury brands and present findings related to the growth opportunities and the marketing strategies beings used in the platform.
Topic 27: International Brands in China: Use of Advertising Through Social Media (any industry can be selected).
Research Aim: This study demonstrates that international brands, who want to penetrate the Chinese market, must consider Chinese cultural particularities to create their strategy for advertising in social media and get optimum results. This digital marketing dissertation topic’s research highlights critical characteristics that may be used to build successful approaches to social media advertisement.
Topic 28: Assessment of Social and Cultural Factors Affecting Consumer Purchases Decisions in the UK – A case study Clothing Fashion Brands (any industry can be selected).
Research Aim: The study evaluates cultural variables affecting consumer clothing purchasing behaviours in the United Kingdom. This marketing dissertation topic on consumer behaviour is mainly designed to investigate customers' purchasing decisions and evaluate economic, cultural, and personal variables that influence the shopping behaviour of clothing in the UK.
Topic 29: Customer Interaction Driven by Technology - Do the modern AI-based Methods Provide Higher Customer Interaction Opportunities as Compared to the Conventional Involvement Methods?
Research Aim: This dissertation aims to analyze the impact of technology on the customer's interaction opportunities. In addition, it will analyze how efficacious technology has been compared with traditional methods in promoting customer involvement and potential interactions (lead generation).
Topic 30: Examining the Influence of Social Media Marketing By The Luxury Brands On Consumer Engagement: Big Data Analysis And Language Processing.
Research Aim: This social media marketing dissertation topic uses big data to examine consumer involvement in a social media luxury brand. This research investigates the impact that the brand's social media content generates in terms of entertainment, interactivity, trends and the consequent development of purchasing behaviours.
Topic 31: The Necessity for Business-To-Business (B2B) Brand Management in The Development of Organizations.
Research Aim: This research aims to assess the necessity of branding in a business-to-business corporate relationship and to measure success choices via adapting a quality Brand Management policy. The business marketing dissertation topic comprises quantitative and qualitative pilot investigation. A primary quantitative survey shall be formulated and distributed amongst the practitioners of the industry.
Topic 32: An Ethical Representation of International Marketing Communication – Are We Compromising Business Ethics in the Moderns Methods of Marketing?
Research Aim: This study gives an ethical analysis of views that sets forth standards for the adequacy of marketing communications and provides evident representation. This dissertation topic in marketing communication offers a theoretically based framework for the recognition and comprehension in the visual depiction of ethical concerns.
Topic 33: The Utility of The Fashion Sector's Marketing Relationship: To What Degree Have Businesses Incorporated Their Customers' Club Membership Systems and Their Impacts on Corporations? A case of UK.
Research Aim: This research aims to explore one of the most essential components of relationship marketing, which is membership. The research will focus on the UK's fashion industry and the membership' program’s influence on customers as well as on the development of corporate organizations.
Topic 34: Customer Relationship Maintenance Through Marketing Strategies. A case study of ASDA vs Sainsbury's
Research Aim: This dissertation topic on marketing for MBA aims to focus on how ASDA interacts with its customers and how fruitful its strategy has been (in terms of the marketing plans) over the last 10 years. The proposed dissertation also aims to extend the research and compare the same with Sainsbury’s relationship maintenance strategy.
