Topic 1: Investigating the Impact of Entrepreneurial marketing on Firm Performance.
Research Aim: The study aims to establish and examine the relationship between entrepreneurial marketing and firm performance using the moderating effects of network structure, environmental variables, firm size, and market turbulence. The study will establish a structural framework using the domain and conceptualisation of entrepreneurial marketing. The data for the proposed study will be conducted using mixed methods research approach using surveys and structured interview questions. The analysis of the research will be conducted using narrative analysis and partial least squares analysis.
Topic 2: Analysing the Impact of Neuromarketing Techniques on Sustainable Product Marketing using Fuzzy Decision-Making Approach.
Research Aim: The aim of the study is to examine factors influencing marketers’ decision to use neuromarketing techniques on sustainable product marketing through the analytical hierarchy process. The study also explores the methods with which marketers conceptualise consumer behaviour and decision making using neuromarketing. The primary sample for conducting the research will be taken from marketing managers in various companies who work with sustainable product marketing. The data is then analysed using structural equation modelling.
Topic 3: The Impact of Storytelling Styles on Consumer Attitudes and Retention.
Research Aim: The research proposes to examine the use of storytelling using neuromarketing tool to comprehend the impact consumer attitude changes and consumer retention. The relationship is to be studied using empirical analysis using tools such as biometrics data, eye tracking, and facial expressions of consumer respondents. The data collected will then be analysed using area of interest analysis and heat maps to better understand the effectiveness of storytelling on attitudinal changes of consumers.
Topic 4: Analysing the Impact of Cross-Cultural Perspectives on Influential Marketing Departments
Research Aim: The study aims to develop a theoretical model that analyses the impact of national cultural variations of influential marketing department levers. The study will use variables such as innovativeness, accountability, and integration to conduct the study. A purely empirical research approach is used with data collected using surveys distributed to various firms in Western and African countries. The data will be analysed using inferential statistics.
Topic 5: Examining the Relationship between Social Responsibility and Environmental Emphasis on Marketing Planning.
Research Aim: The proposed study intends to analyse companies involved in the forestry-wood value chain with regards to their social responsibility inclusion in marketing plans. The research will organise and categorise the companies based on their responsibility values using the variables of customer sustainability and governmental balancing markets. The study will be conducted using qualitative research methods for data collection and analysis.
Topic 6: The Impact of Street Guerrilla Marketing on Customer Engagement in the Digital Age.
Research Aim: The research attempts to examine the perspectives of marketing practitioners on street guerrilla marketing practices. The study will use professionals’ views working for firms that have developed or executed operations using street guerrilla marketing collected from structured interview questions. The study will evaluate the responses using narrative analysis.
Topic 7: Investigating Guerrilla Marketing in SME’s and its Impact on Consumer Purchase Decision
Research Aim: The aim of the research is to examine guerrilla marketing techniques used in small and medium businesses and its impact on consumer purchase decision. The study will incorporate the mediation variables of brand awareness and the moderator of technology when analysing this relationship. The study will use quantitative research techniques for data collection, particularly using Likert-like questionnaire surveys. Lastly, analysis will be conducted using PLS-SEM.
Topic 8: Documenting and Analysing the Changing Trends of Marketing.
Research Aim: Marketing techniques have changed drastically over a period of time from its historical inception to the modern era. The primary aim of the study will be to analyse long term trends that have revolutionised marketing and have forced marketing managers to changed their methods radically. The research will be conducted using structured interview questions that focus on the technological, geopolitical, and socioeconomic factors impacting long term marketing trends. Marketers and marketing managers from various companies will make up the sample being studied. The analysis will be conducted using thematic analysis.
Topic 9: Analysing the Boom of Text and Texting Data on Market Insight.
Research Aim: The study aims to examine the marketplace interaction using online reviews, customer service calls, press releases, and textual interactive data. The research will develop a framework which can then be used by marketers to effectively use this data using automated textual analysis to produce marketing insights. The study will discuss and reflect on the quality of text producers and the impact that it may have on the audience.
Topic 10: The Impact of Digital Platforms on International Marketing
Research Aim: The study will analyse the impact of digital platforms – specifically social media – on international marketing. The research will use the variables of value creation in marketing: activation, acceptance, affordability, access, and awareness to comprehend how they impact international marketing trends. The research will be empirical in nature and use survey questionnaires for data collection. The analysis of the data will be completed using inferential statistics.
Topic 11: Examining the Relationship between Ethical Marketing and Cultural Perspectives.
Research Aim: The study will examine the effect of cultural perspectives on organisational processes with regards to ethical dimensions of marketing a product. The research will be conducted using qualitative techniques under a case study. The data will be analysed using thematic analysis.
Topic 12: The Impact of Personalised Mobile Marketing Strategies on Consumer Behaviour
Research Aim: The study will look to analyse marketing strategies traditionally centred around the marketing mix model to influence consumer behaviour. The study will examine case studies in which Chinese mobile manufacturing companies are studied for variable such as mobile product, mobile price, mobile promotion, mobile place, and mobile prediction in Western market places. The study design qualitative.
Topic 13: The Impact of Cultural Education and Socio-Psychological Factors on Marketing Sports Events.
Research Aim: The study looks to analyse the relationship between involvement and strength of consumer motivation in marketing trends on sports event participation with the moderator effect of socio-psychological motivation and cultural experience. The research aims to build on Hofstede’s cultural consequences to analyse the variables in the relationship. The study will be conducted empirically, with data analysis taking place using structural equation modelling.
Topic 14: Comparative Investigation on Convenience of Internet Marketing.
Research Aim: The purpose of the research is to analyse the convenience of internet marketing against traditional marketing. The study will analyse factors of convenience identified using a systematic literature review against preferences of marketing managers. The research will be mixed methods design that incorporates both quantitative and qualitative research techniques.
Topic 15: The Impact of COVID-19 on the Marketing Strategy and Philosophy
Research Aim: The study intends to examine how the COIV-19 pandemic influences the development of marketing strategy and philosophy with regards to corporate social responsibility. The study examines the genuine and authentic corporate social responsibility messages in marketing strategies impact consumer decision making and imaging of a company. The research will use case study as it primary mode of data collection and analysis.
Topic 16: How Can Stores Comply with Consumer Polygamy. A Qualitative Study.
Research Aim: Relation marketing means using connections rather than just transactional means, thus concentrating on customers' long-term commitment. That allows businesses to buy customers while retaining customers' satisfaction that leads to repeated customer service for the enterprise. For modern companies, it is a significant field. The study covers different ideas that can build loyalty among polygamous customers. Different strategies related to the understanding of the increase in polygamous stores moral acceptability.
Topic 17: Study on The Factors Influencing Customer’s Shopping Decisions.
Research Aim: This study aims to examine factors that impact the purchasing decisions of the consumer. The research covers the various elements that influence customer's decision-making while shopping or buying things—the significant categories like social, psychological, and situational influence the buyers' purchasing decisions.
Topic 18: Analyzing Customer-Centered Campaign Tactics to Achieve a Strategic Benefit to the Company and Maintain Sales Growth.
Research Aim: Organizations devise and execute customer-oriented marketing plans in the dynamic industrial world of today. These techniques are designed to consider client behavior, client patterns, customer tastes, client dynamics, etc. Considering all of this and several other factors relevant to consumers, businesses determine whether their company is effective. This report will explore the various consumer characteristics to be learned and how appropriate strategies help the business achieve strategic advantages and benefits.
Topic 19: The Role of IT In Revolutionizing Marketer Approaches to Deceptive Publicity.
Research Aim: The new digital or the media globe also offered marketing and advertising an efficient and broad forum. The platform can, however, also be used for consumer handling using frustrating marketing tactics. The key objective is to explore the role of IT in revolutionizing marketers' manipulation approach to advertising. The report will also address how advertisers leverage new media platforms to mislead clients who hurt the organization's credibility.
Topic 20: Traditional and Internet Marketing: A 10-Year Quantitative Analysis.
Research Aim: With digital marketing now emerging globally, old marketing technologies are being left to more and more businesses. In this study, conventional and modern marketing approaches and data from the recent ten years will be compared. This data will be used to carry out definitive research on which messaging is most effective today.
Topic 21: Search Queries Online – Can Corporations Profit from Them and Help Sell Their Goods and Services? A Comparative Study.
Research Aim: Keyword marketing, SEO (Search Engine Optimization), click pattern, search trend, etc., are both ways of finding out if customers are looking online for a specific brand, product, or website. The awareness of internet search requests has been critical for the business's future, with more enterprises working online and relying so much on digital marketing. This study would concentrate on the various ways in which companies will determine and gain from digital search queries. For accurate analysis, information from past years is collected and used in the study and finished correctly.
Topic 22: The Connection Between the Expense Change and the Resistance of Customers To Change Loyalty Brand.
Research Aim: The cost-to-brand loyalty relationship will be evaluated in this study. In this study, researcher focuses on the impact of price hikes by brand on the brand loyalty and the consequences of the brand image on the purchase decisions of the consumers. The study will aim to understand the relationship between brand, its loyal consumer base and how competitors can impact the buying decisions of the brand loyal consumers.
Topic 23: Documenting and Analysing the Changing Trends of Fashion Marketing.
Research Aim: Marketing techniques have changed drastically over a period of time from its historical inception to the modern era. The primary aim of the study will be to analyse long term trends that have revolutionised marketing and have forced marketing managers to changed their methods radically. The research will be conducted using structured interview questions that focus on the technological, geopolitical, and socioeconomic factors impacting long term fashion marketing trends. Marketers and marketing managers from various companies, particularly in the fashion industry (any industry can be selected) will make up the sample being studied. The analysis will be conducted using thematic analysis.
