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Marketing is a field of study that refers to all promotional activities for the sale of products and services. Marketing is crucial for business growth, whether digital or physical. This has created many opportunities for researchers and students to develop practical research recommendations. Students need to find engaging marketing dissertation topics to begin their dissertations effectively.
Marketing Dissertation Examples
We have drafted a list of 38+ new marketing research topics and ideas for marketing students to get their desired thesis topic.
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Digital Marketing Dissertation Topics | Fashion Marketing Dissertation Topics
List of Best Dissertation Topics in Marketing For 2024
Topic 1: Analysing Voice Search Optimization Strategies for E-Commerce Success in the UK: A Consumer-Centric Approach
Research Aim: This marketing dissertation aims to explore and analyze the effectiveness of voice search optimization strategies in enhancing the visibility and performance of e-commerce businesses in the UK market. Through a consumer-centric lens, the study seeks to understand the evolving behaviors and preferences of UK consumers in utilizing voice-activated devices for online shopping, providing insights for developing targeted marketing strategies using a mixed-methods approach.
Topic 2: Revolutionizing Personalized Marketing through AI: Evaluating the Impact of Customer Data Analysis on Targeted Messaging in the UK
Research Aim: This research topic in marketing aims to assess the transformative role of AI algorithms in marketing strategies within the UK, specifically focusing on the analysis of extensive customer data to uncover patterns and trends. The study seeks to understand how AI-driven personalized messaging influences audience response and consumer behavior, employing a comprehensive mixed-methods approach that combines quantitative data analytics with qualitative insights gathered through interviews with marketing professionals in the UK.
Topic 3: Evaluating the Impact of Virtual Reality and Augmented Reality Integration on Consumer Engagement in the UK: Marketing in the Digital Age
Research Aim: This marketing research topic aims to explore the integration of Virtual Reality (VR) and Augmented Reality (AR) in marketing strategies within the UK, investigating their influence on consumer engagement and brand perception. The study seeks to understand how immersive experiences contribute to marketing effectiveness, employing a mixed-methods research approach that combines quantitative analysis of consumer responses with qualitative insights from UK consumers through interviews and surveys.
Topic 4: Analysing the the Potential of Conversational Marketing through Chatbots: Exploring the Future of UK Marketing
Research Aim: This dissertation aims to explore the evolving landscape of marketing in the UK, specifically focusing on the impact of conversational marketing facilitated by chatbots. This marketing thesis seeks to understand how businesses can leverage chatbots to enhance customer interactions and drive marketing success, employing a mixed-methods approach that integrates quantitative analysis of consumer responses with qualitative insights obtained through interviews and surveys within the UK market.
Topic 5: Examining the Strategic Content Marketing in the UK: Exploring the Impact of Informational Transparency on Consumer Perceptions in 2024
Research Aim: This thesis in marketing aims to investigate the role of content marketing in creating a sense of knowledge and transparency for UK consumers in 2024. The study seeks to understand how informational transparency in content influences consumer perceptions and loyalty, utilizing a mixed-methods research approach that integrates quantitative analysis of consumer responses with qualitative insights obtained through interviews and content analysis.
Top Quality Research Topics in Marketing
Topic 6: The Impact of Street Guerrilla Marketing on Customer Engagement in the Digital Age
Research Aim: The research attempts to examine the perspectives of marketing practitioners on street guerrilla marketing practices. The study uses professionals’ views working for firms that have developed or executed operations using street guerrilla marketing collected from structured interview questions. The study evaluates the responses using narrative analysis.
Topic 7: Investigating Guerrilla Marketing in SME’s and its Impact on Consumer Purchase Decision
Research Aim: The research aims to examine guerrilla marketing techniques used in small and medium businesses and their impact on consumer purchase decisions. The study is mong the top marketing thesis topics, which incorporates the mediation variables of brand awareness and the moderator of technology when analysing this relationship. The study uses quantitative data collection techniques, particularly Likert-like questionnaire surveys. Lastly, the analysis is conducted using PLS-SEM.
Topic 8: Documenting and Analysing the Changing Trends of Marketing
Research Aim: Marketing techniques have changed drastically from their historical inception to the modern era. The primary aim of the study is to analyse long-term trends that have revolutionised marketing and have forced marketing managers to change their methods radically. The research uses structured interview questions focusing on the technological, geopolitical, and socioeconomic factors impacting long-term marketing trends. Marketers and marketing managers from various companies make up the sample being studied. The analysis is conducted using thematic analysis.
Topic 9: Analysing the Boom of Text and Texting Data on Market Insight
Research Aim: The study aims to examine marketplace interaction using online reviews, customer service calls, press releases, and interactive textual data. The research develops a framework that can then be used by marketers to effectively use this data using automated textual analysis to produce marketing insights. The study discusses and reflects on the quality of text producers and the impact that it may have on the audience.
Topic 10: The Impact of Digital Platforms on International Marketing
Research Aim: The study analyses the impact of digital platforms – specifically social media – on international marketing. The research uses the variables of value creation in marketing: activation, acceptance, affordability, access, and awareness to comprehend how they impact international marketing trends. The study is one of the digital marketing research topics, which is empirical in nature and uses survey questionnaires for data collection. The analysis of the data is completed using inferential statistics.
Topic 11: Examining the Relationship between Ethical Marketing and Cultural Perspectives
Research Aim: The study examines the effect of cultural perspectives on organisational processes with regard to the ethical dimensions of marketing a product. The research is conducted using qualitative techniques under a case study. The data is analysed using thematic analysis.
Topic 12: The Impact of Personalised Mobile Marketing Strategies on Consumer Behaviour
Research Aim: The study looks to analyse marketing strategies traditionally centred around the marketing mix model to influence consumer behaviour. The study examines case studies in which Chinese mobile manufacturing companies are studied for variables such as mobile product, mobile price, mobile promotion, mobile place, and mobile prediction in Western marketplaces.
Topic 13: What Have Learnt From Big Data; Analysing the Marketing Related Data from Facebook
Research Aim: primary aim of this study is to analyse the key findings from the Big Data of Facebook. The researcher highlight the most influential methods and techniques being used to increase the sales volume of entrepreneurs.
Topic 14: Comparative Investigation on Convenience of Internet Marketing against Traditional Forms of Marketing
Research Aim: The research aims to analyse the convenience of internet marketing against traditional marketing. The study analyses factors using a systematic literature review against the preferences of marketing styles. The research is a mixed-method design that incorporates both quantitative and qualitative research techniques.
Topic 15: The Impact of COVID-19 on the Marketing Strategy and Philosophy
Research Aim: The marketing dissertation intends to examine how the COVID-19 pandemic influences the development of marketing strategy and philosophy concerning corporate social responsibility. The study examines the genuine and authentic corporate social responsibility messages in marketing strategies that impact consumer decision-making and brand image. The research uses a case study as its primary data collection and analysis mode.
Topic 16: How Can Stores Comply with Consumer Polygamy: A Qualitative Study
Research Aim: When it comes to clients' relationships with brands, customers often prefer to be polygamous. The study covers different ideas that can build loyalty among polygamous customers.
Topic 17: Study on The Factors Influencing Customer’s Shopping Decisions
Research Aim: This study aims to examine factors that impact consumer purchasing decisions. The research covers the various elements that influence customers' decision-making while shopping or buying things—the significant categories like social, psychological, and situational influence the buyers' purchasing decisions.
Topic 18: Analysing Customer-Centred Campaign Tactics to Achieve a Strategic Benefits and Maintain Sales Growth
Research Aim: Organizations devise and execute customer-oriented marketing plans in the dynamic industrial world of today. These techniques are designed to consider client behaviour, patterns, customer tastes, and dynamics. Businesses determine whether their company is effective by considering this and several other factors relevant to consumers. This report explores the various consumer characteristics to be learned and how appropriate strategies help the business achieve strategic advantages and benefits.
Topic 19: The Role of Information Technology in Revolutionizing Marketer's Approaches to Deceptive Publicity
Research Aim: The new digital or media globe also offers an efficient and broad forum for marketing and advertising. The platform can, however, also be used for consumer handling using frustrating marketing tactics. The key objective is to explore the role of IT in revolutionizing marketers' manipulation approach to advertising. The report also addresses how advertisers leverage new media platforms to mislead clients and hurt the organization's credibility.
Topic 20: Ethical Marketing Practices: A Consumer Prospective
Research Aim: The primary aim of this study is to investigate the intentions of consumers to consider marketers' commitment to ethics issues.
Topic 21: The Application of Search Engine Optimisation as a Form of Increasing Online Sales
Research Aim: Keyword marketing, SEO (Search Engine Optimization), click patterns, search trends and Google Ads are ways of finding out if customers are looking online for a specific brand, product, service or website. The search requests have been critical for the business's future, with more enterprises working online and relying so much on digital marketing. This study concentrates on how companies will determine and gain from digital search queries.
Topic 22: The Influence Of Brand Relationship, Brand Satisfaction, And Perceived Price Towards Brand Loyalty
Research Aim: The cost-to-brand loyalty relationship will be evaluated in this study. In this study, the researcher focuses on the impact of price hikes by brands on brand loyalty and the consequences of the brand image on consumers' purchase decisions. The study aims to understand the relationship between a brand, its loyal consumer base and how competitors can impact the buying decisions of the brand-loyal consumers.
Topic 23: Analysing the Changing Trends of Fashion Marketing
Research Aim: Marketing techniques have changed drastically over some time from their historical inception to the modern era. The primary aim of the study is to analyse long-term trends that have revolutionised marketing and have forced marketing managers to change their methods radically. The research is conducted using structured interview questions that focus on the technological, geopolitical, and socioeconomic factors impacting long-term fashion marketing trends. Marketers and marketing managers from various companies, particularly in the fashion industry (any industry can be selected), make up the sample being studied. The analysis will be conducted using thematic analysis.
Topic 24: Uniformity VS Adaptability: Which Marketing Strategy Produces the Best Results? Analysis of the International Marketing Standardization including Strategic Condition and Performance Implications
Research Aim: This research aims to explore the adequacy and the impact of the marketing strategy of uniformity VS adaptability. The researcher aims to conduct qualitative and quantitative analyses of the two strategies and produce recommendations for the practitioners of the corporate sector of the United Kingdom.
Topic 25: Analysing the Export Companies' Resource-Based Vision (RBV) and Marketing Strategy: The Export Industry’s Performance Implications of the UK
Research Aim: This international marketing dissertation topic analyses the effect of available export resources (due to their size, expertise, and structure) and the worldwide export marketing plan using the resource-based vision (RBV).
Topic 26: The Implications and Growth Opportunities for Luxury Fashion Brands in Chinese Digital Marketing Platform “WeChat”
Research Aim: This social media dissertation topic explores the platform of the Chinese social media app WeChat concerning e-commerce and social media marketing for international luxury brands. The researcher aims to collect data from 10 significant international luxury brands and present findings related to the growth opportunities and the marketing strategies beings used in the platform.
Topic 27: International Brands in China: Use of Advertising Through Social Media (any industry can be selected)
Research Aim: This study demonstrates that international brands, who want to penetrate the Chinese market, must consider Chinese cultural particularities to create their strategy for advertising in social media and get optimum results. This digital marketing dissertation topic’s research highlights critical characteristics that may be used to build successful approaches to social media advertisement.
Topic 28: Assessment of Social and Cultural Factors Affecting Consumer Purchases Decisions in the UK – A case study Clothing Fashion Brands (any industry can be selected)
Research Aim: The study evaluates cultural variables affecting consumer clothing purchasing behaviours in the United Kingdom. This marketing dissertation topic on consumer behaviour is mainly designed to investigate customers' purchasing decisions and evaluate economic, cultural, and personal variables that influence the shopping behaviour of clothing in the UK.
Topic 29: Customer Interaction Driven by Technology: Do the modern AI-based Methods Provide Higher Customer Interaction Opportunities as Compared to the Conventional Involvement Methods?
Research Aim: This dissertation aims to analyse the impact of technology on customer interaction opportunities. In addition, it analyses how efficacious technology has been compared with traditional methods in promoting customer involvement and potential interactions (lead generation).
Topic 30: Examining the Influence of Social Media Marketing by the Luxury Brands on Consumer Engagement: Big Data Analysis And Language Processing
Research Aim: This social media marketing dissertation topic uses big data to examine consumer involvement in a social media luxury brand. This research investigates the impact of the brand's social media content in terms of entertainment, interactivity, trends and the consequent development of purchasing behaviours.
Top Trending Marketing Thesis Topics
Topic 31: Investigating the Impact of Entrepreneurial Marketing on Business Performance: A Case of Small and Medium-Sized Enterprises (SMEs)
Research Aim: The study aims to establish and examine the relationship between entrepreneurial marketing and firm performance using the moderating effects of network structure, environmental variables, firm size, and market turbulence. The study is one of the marketing project topics, which establishes a structural framework using the domain and conceptualisation of entrepreneurial marketing. The data for the proposed study is conducted using a mixed-methods research approach using surveys and structured interview questions. The research analysis is conducted using narrative analysis and partial least squares analysis.
Topic 32: Analysing the Impact of Neuromarketing Techniques on Sustainable Product Marketing through Application of the Fuzzy Decision-Making Approach
Research Aim: The study aims to examine factors influencing marketers’ decision to use neuromarketing techniques in sustainable product marketing through the analytical hierarchy process. The study also explores the methods with which marketers conceptualise consumer behaviour and decision-making using neuromarketing. The primary sample for conducting the research is taken from marketing managers in various companies who work with sustainable product marketing. The data is then analysed using structural equation modelling.
Topic 33: The Impact of Storytelling Styles on Consumer Attitudes and Retention
Research Aim: The research proposes to examine the use of storytelling using neuromarketing tools to comprehend the impact of consumer attitude changes and consumer retention. The relationship is to be studied using empirical analysis using tools such as biometrics data, eye tracking, and facial expressions of consumer respondents. The data collected is then analysed using area of interest analysis and heat maps to better understand the effectiveness of storytelling on attitudinal changes of consumers.
Topic 34: Analysing the Impact of Cross-Cultural Perspectives on Influential Marketing Departments
Research Aim: The study aims to develop a theoretical model that analyses the impact of national cultural variations of influential marketing department levers. The study is one of the marketing topics for the dissertation, which uses variables such as innovativeness, accountability, and integration to conduct the research. A purely empirical research approach is used, with data collected using surveys distributed to various firms in Western and African countries. The data is analysed using inferential statistics.
Topic 35: Examining the Relationship between Social Responsibility and Environmental Emphasis on Marketing Planning
Research Aim: The proposed study intends to analyse companies involved in the forestry-wood value chain with regard to their social responsibility inclusion in marketing plans. The research organises and categorises the companies based on their responsibility values using the variables of customer sustainability and governmental balancing markets. The study is conducted using qualitative research methods for data collection and analysis.
Topic 36: The Necessity for Business-To-Business (B2B) Brand Management in the Development of Organizations
Research Aim: This research aims to assess the necessity of branding in a business-to-business corporate relationship and to measure success choices via adopting a quality Brand Management policy. The business marketing dissertation topic comprises quantitative and qualitative pilot investigation. A primary quantitative survey should be formulated and distributed amongst industry practitioners.
Topic 37: An Ethical Representation of International Marketing Communication – Are We Compromising Business Ethics in the Modern Methods of Marketing?
Research Aim: This study gives an ethical analysis of views that sets forth standards for the adequacy of marketing communications and provides evident representation. This dissertation topic in marketing communication offers a theoretically based framework for recognising and comprehending the visual depiction of ethical concerns.
Topic 38: The Utility of The Fashion Sector's Marketing Relationship: To What Degree Have Businesses Incorporated Their Customers' Club Membership Systems and Their Impacts on Corporations? A case of UK
Research Aim: This research aims to explore one of the most essential components of relationship marketing, which is membership. The research focuses on the UK's fashion industry and the membership programs' influence on customers as well as on the development of corporate organizations.
Topic 39: Customer Relationship Maintenance Through Marketing Strategies. A case study of ASDA vs Sainsbury's
Research Aim: This dissertation topic on marketing for MBA aims to focus on how ASDA interacts with its customers and how profitable its strategy has been (in terms of marketing plans) over the last 10 years. The proposed dissertation also aims to extend the research and compare the same with Sainsbury’s relationship maintenance strategy.
A Marketing Degree is a Smart Degree!
Marketing demands creative problem-solving and strategic-minded skills. Businesses rely on marketers to create brand awareness and increase sales. A marketing degree covers business principles, psychology, and consumer behaviour. Graduates can accomplish different tasks such as creating advertisements, content writing, and market research. The degree is always in high demand in the job market.
Choosing the Best Marketing Dissertation Topic
Marketing students need to write a unique and significant dissertation on a topic that stands out. Finding quality marketing dissertation topics is not easy, particularly if you are looking for titles in a particular niche. Our team has created a list of impressive marketing dissertation topics, covering various areas such as advertising dissertation topics, branding dissertation topics, consumer behaviour dissertation topics social media marketing dissertation topics, marketing for MBA, business marketing dissertation topics, and dissertation topics in marketing communications.
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