Topic 24: The Impact of E-Marketing on Communication Management and Customer Service in Tourism
Research Aim: This dissertation topic in tourism management aims to examine how e-marketing can impact the customer service of tourists visiting tourist attractions in the UK. The study looks to evaluate e-marketing communication tool preferences from the perspective of British tourism users. The data is collected through a survey targeted at Britistouristsst goers. The data is analysed using inferential statistics.
Topic 25: Impact Of Utilizing Electronic Word Of Mouth (eWOM) Communication in Tourism and Hospitality Management
Research Aim: In this hospitality management dissertation topic, online influence, or eWOM, is described as an economical method of promoting tourism and hospitality. The researcher aims to explore some of the new technological and ethical problems marketers are experiencing in their attempt to utilize the strategy effectively.
Topic 26: Ferries for Landscape Traveling: Water Mobilities and Tourism
Research Aim:: This travel and tourism dissertation topic aims to emphasise the usage of small river ferries as an under-utilised yet unique means of tourist-attraction platform which enriches tourism experiences in travelling landscapes and introduces new aspects.
Topic 27: The Role of Digital Marketing in the Development of Tourism Industry
Research Aim: The focus of this research is to investigate the role of digital marketing in the development tourism industry and how it can be successfully utilized to expand recent startups in the industry.
Topic 28: The Impact of Experience Quality in Relationship between Authenticity and Satisfaction in Heritage Tourism
Research Aim: The study proposes to examine the relationship between authenticity and satisfaction of cultural-heritage tourists with the mediating role of experience quality. The research examines the direct effects of satisfaction using the dimensions of authenticity on satisfaction. The data is collected using a survey instrument to sample visitors to a busy tourist site. The data collected from the questionnaire is then analysed using structural equation modelling through SmartPLS3.0.
Topic 29: Tourism Marketing: A Shift To Sustainable Development
Research Aim: The objective of this tourism marketing dissertation topic is to advocate a change from economic profit to sustainability in the tourist marketing paradigm. The sustainable strategy takes an integrated, holistic view of marketing, considering social equality, conservation of the environment, and economic living conditions. The study examines the developing marketing approach for ecotourism.
Topic 30: Coastal Erosion and Touristic Infrastructure: Problems, Implications, and Management
Research Aim: The primary aim of this tourism dissertation topic is to address the causes and consequences of erosion, analyse the efficacy of hard and soft engineering solutions and advocacy approaches, and finally present recommendations for a successful and sustainable tourist infrastructure management system for the coastal areas.
Topic 31: Using Social Network Analysis to Determine Tourist Motivation and Retention
Research Aim: The purpose of the study is to use social network analysis to analyse the competitiveness in motivation and retention of tourists in the UK. The study analyses the perspectives of various stakeholders using the variables of motivation and retention. The data is collected using a questionnaire survey and then analysed using a social network analysis tool.
Topic 32: Competitive Benefits of Strategic Alliances: Evidence From The Hotel And Tourism Industries of the UK.
Research Aim: The study depicts the role and impact of franchising and strategic alliances in the UK's Hotel and Tourism Industry.
Topic 33: Development of Tourism and the Role of Local Community: A Japanese Case Study.
Research Aim: The objective of this study is to explore the role of local communities in the development of the tourism industry. The tourism industry of Japan will be reviewed in the proposed study.
Topic 34: Analysing the Impact of AI-based Tourism Management and Marketing Techniques on Business Growth: The Case of British Tourism
Research Aim: The primary aim of this study is to analyse the impact of AI-based tourism management and marketing techniques on the business growth of British tourism.
Topic 35: Risk Management and Risk Perceptions Strategies Currently being Rmployed in Business-To-Business (B2B) tourism partnerships: A Case Study
Research Aim: This tourism dissertation topic aims to explore the risk management and risk perceptions strategies currently being employed in business-to-business (B2B) tourism partnerships.
Topic 36: Tourism, Hospitality and Event Management: An Assessment of New Trends in Customer Behavior and the Desired Experiences
Research Aim: T: The researcher aims to assess the new trends in customer behaviour and the desired experiences in tourism, hospitality, and event management.
Topic 37: The Evolution of Tourism Management with a Focus on Event Tourism
Research Aim: The primary aim of this study is to analyse the evolution of tourism management with a focus on event tourism.
Topic 38: Customer Satisfaction in Hospitality and Tourism Management: A Critical Review in the Modern Digital World
Research Aim: The primary aim of this study is to analyse the importance of customer satisfaction in hospitality and tourism management.
Topic 39: Analysing the Challenges and development in the Hospitality and Tourism Sector: Evidence from the UK
Research Aim: The research is one of the top research topics in tourism and hospitality, which aims to analyse the challenges and development in the hospitality and tourism sector.
Topic 40: To Evaluate the Social Media Marketing Tools as a Method for Generating Revenue in the Tourism Industry and How Ordinary People and Small Startup Brands Benefit From it
Research Aim: The researcher aims to evaluate social media marketing tools to generate revenue in the tourism industry.
Topic 41: The Impact of Socio-Psychological Factors on Motivation of International Sports Destinations
Research Aim: The study examines sports tourists who have travelled internationally to participate in an international sporting event to comprehend its motives. The research is one of the thesis about tourism management, which focuses on the socio-psychological factors that influence the motivation of sports tourists. The data is collected using surveys with a multi-step data analysis that incorporates PLS-SEM and MANOVA analysis.