Topic 1: How Digital Marketing Influence Consumer Purchase Behavior :A Case Study of Millennial In America
Research Aim: Digital media marketing enables businesses to advertise their goods when and where consumers are most inclined to make impulsive or spontaneous purchases. Brands employ offers, discounts, and deals to persuade consumers to purchase their goods. This research aims to investigate the factors associated with digital marketing that tends to influence consumer buying behaviour. For this purpose, this research targets the Millennial generation in America as a chosen population.
Topic 2: Role of Digital Marketing in Promoting Tourism Business
Research Aim: The development and expansion of the tourist business have been considerably aided by information and communication technology. More than half of all online time is spent on mobile devices, yet most Internet users still use mobile devices and PCs to access the web. Therefore, digital marketing presents a fantastic potential for travel businesses and suppliers to market and sell their products and build enduring relationships with their clients. This research, which is one of the digital marketing thesis topics, intends to explore the evolution of digital marketing in the travel industry and highlights its advantages and disadvantages. This research focuses on website publication, increasing traffic, organising digital marketing campaigns, and discussing difficulties and potential advances in the field of digital marketing.
Topic 3: Analysing the Consumer Privacy Concerns in Digital Marketing: A Comprehensive Review and Future Direction
Research Aim: With the help of digitisation, businesses can more easily centre their marketing and innovation activities on their customers' personal data. Studies show that although businesses may employ various techniques to allay privacy concerns, in certain cases, privacy concerns may even have a beneficial impact on data-driven marketing by encouraging privacy innovation and offering a source of competitive advantage. This study aims to analyse how these activities might lead to privacy problems using a privacy approach grounded in contextual integrity.
Topic 4: Understanding the Significance of Personalization in Digital Marketing: A Conceptual Framework
Research Aim: One of the major digital trends that companies are pursuing right now is personalisation. Providing a customer experience that is in line with the preferences and unique demands of the customer is the practice. It has been discovered that more businesses are preparing to invest in personalisation. They want to build websites that provide interesting material and are unique to each visitor. For this purpose, businesses quickly embrace a 'call to action' and trigger-based messages that boost engagement. This research aims to evaluate the concept of personalisation in digital marketing and how it impacts sales among customers and their purchasing behaviours.
Topic 5: Traditional Marketing vs Digital Marketing: A Comparative Analysis
Research Aim: Traditional media helps firms reach many people through billboards, print advertisements, television ads, and other means. In contrast, using social media, paid web advertisements, and search results, new media enables businesses to target a specific demographic. This study is among the leading research topics on digital marketing, which is based on comparative analysis and aims to evaluate the difference between traditional and digital marketing. The study explores these marketing techniques' characteristics, effectiveness, acceptability, and other aspects.
Topic 6: How COVID-19 Pandemic have Increased Developmental Opportunities for Digital Marketing?
Research Aim: Following Covid-19, it is now crucial for companies to utilise a variety of digital touchpoints to take advantage of the heightened traffic on each platform and improve their chances of being found by viewers. Brands have had to shift online not just to conduct business but also to increase brand recognition since it is no longer done in conventional brick-and-mortar retail or by traditional marketing techniques to stay competitive and maintain a consistent flow of business. This research aims to explore the impact of the COVID-19 pandemic on the marketing industry while also comparing it with the post-pandemic situation of digital marketing.
Topic 7: Geofencing: An overview of the Viral Location-Based Marketing (LBM) Strategy
Research Aim: The creation of a virtual border around a predefined region, such as a single building, a shopping mall, or a portion of a municipality, is known as geofencing. This border is created by combining GPS and smartphone geolocation technology with other communication-based services like texting, emailing, social networking, etc. This study aims to discuss the location-based marketing trend, which is now altering the way brick-and-mortar stores contact their customers. The study will also highlight the association of the brand image with customer sales.
Topic 8: Impact of Digital Marketing on Brand Image: A Systematic Literature Review
Research Aim: Over the past ten years, the speciality of digital marketing has grown, with direct marketing serving as its foundation. Brand marketers now have more direct and indirect channels of contact with their target customers due to the rise in the number of personal devices and their use. This study focuses on how digital marketing affects a certain product's branding. The study overviews several digital marketing methods, including email marketing, SEO, mobile marketing, blogging, affiliate marketing, etc., and their impact on consumer brand creation. This study aids in establishing the link between brand building and digital marketing.
Topic 9: Augmented Reality Marketing: Achieving Situated Customer Experience Through AR Advertisement
Research Aim: Growing interest in the use of Augmented Reality (AR) technology for marketing strategy and tactics, often known as Augmented Reality Marketing, is the result of recent developments in AR technologies (ARM). However, despite new publications on the issue, managers and researchers find it difficult to explain how ARM differs from other marketing strategies in how it provides experiences that are useful to customers. This study defines ARM as a customer-facing interface to apply digital marketing technology in physical contexts. We identify a special set of digital affordances that ARM offers above and above existent marketing tactics in traditional media. These affordances are rooted in a class of "situated cognition" ideas from social psychology.
Topic 10: Role Of Micro-Moments in Understanding the Behavior and Perception of Online Customers
Research Aim: y meeting a range of information demands, mobile devices can directly affect user behaviour and emotional states. Specific micro-moments, which are, in fact, consumer need moments, are what drive user action. Additionally, mobile devices—and smartphones in particular—can quickly satisfy users' urgent requirements, creating new chances for marketers to seize and take advantage of. The paper offers an overview of current research on user micro-moments inside the digital environment to have a better knowledge of online user intention and behavioural patterns. In addition to suggesting the theoretical underpinnings for more research, this study attempts to give an overview of recent academic and professional articles on the changes in online user experience and behaviour.