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E-commerce is the process of buying and selling goods and services online. Businesses need to grow online, as shown by Amazon and Alibaba. Students learn about electronic mediums and their principles of operation. Hence, they should search for quality e-commerce dissertation topics for their dissertation modules.
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List of Latest E-commerce Research Topics 2024
Topic 1: Consumer Trust in E-commerce Platforms: A Study on Factors Influencing Purchase Decision-Making in the UK
Research Aim: This research aims to investigate the factors that influence consumer trust in e-commerce platforms in the UK. Employing a mixed-methods approach, including surveys and in-depth interviews, the study seeks to identify key elements such as website security, customer reviews, and user experience that contribute to building or eroding trust. The research aims to provide insights for e-commerce businesses to enhance trustworthiness and improve the overall online shopping experience.
Topic 2: The Impact of Social Media Marketing on E-commerce Sales: A Case Study of UK Online Retailers
Research Aim: This study aims to assess the impact of social media marketing strategies on e-commerce sales for online retailers in the UK. Using a quantitative research design involving data analysis of social media campaigns and sales performance, the research seeks to understand the correlation between social media engagement, brand visibility, and conversion rates. The findings aim to offer recommendations for optimizing social media strategies to boost e-commerce sales.
Topic 3: E-commerce Personalization and Customer Loyalty: An Investigation into Tailored Shopping Experiences in the UK
Research Aim: This research aims to explore the relationship between e-commerce personalization and customer loyalty in the UK. Employing a mixed-methods approach, including customer surveys and website analytics, the study seeks to analyze how personalized recommendations, targeted promotions, and customized user interfaces impact customer satisfaction and long-term loyalty. The research aims to provide e-commerce businesses with insights for implementing effective personalization strategies.
Topic 4: Ethical Considerations in E-commerce: Assessing Consumer Perceptions and Preferences in the UK
Research Aim: This study aims to assess consumer perceptions and preferences regarding ethical considerations in e-commerce transactions in the UK. Employing a qualitative research design that includes focus group discussions and surveys, the research seeks to understand the importance consumers place on factors such as environmental sustainability, fair labour practices, and ethical sourcing. The findings aim to guide e-commerce businesses in aligning their practices with consumer values and ethical expectations.
Topic 5: Cross-Border E-commerce Challenges: A Comparative Analysis of UK Retailers Expanding into International Markets
Research Aim: This research aims to conduct a comparative analysis of challenges faced by UK retailers expanding into international markets through cross-border e-commerce. Utilizing a mixed-methods approach, including case studies and interviews with industry experts, the study seeks to identify common barriers such as logistics, regulatory compliance, and cultural nuances. The research aims to provide insights to support UK retailers in navigating the complexities of cross-border e-commerce expansion
Topic 6: Examining the Role of Electronic Gadgets in the Growth of E-Commerce: A Case Study of the UK
Research Aim: The research aims to investigate the role of electronic gadgets in e-commerce. The study considers the UK case study for analysing the significance of electronic tools like android phones, tabs, laptops, etc., in the development of e-commerce businesses. For instance, digital trade transactions have become easier and more regular with the use of electronic gadgets.
Topic 7: Estimating the Impact of Business Values on Service Providers in E-Commerce
Research Aim: This research is one of the project topics on e-commerce that deals with service-providing businesses through e-commerce platforms. The study analyses the impact of business standards on providing e-commerce services.
Topic 8: Finding the Possibilities of Online Business Expansion After Their Start-ups
Research Aim: This study aims to analyse the possibility of starting a business in commerce using the digital medium. The research also investigates the prospects for the growth and expansion of e-commerce start-ups. The study uses a secondary methodology for the research.
Topic 9: Analysing the Customer Satisfaction Regarding the Order Fulfillment and Other Operations in E-Commerce: Case Study of Vietnam Market
Research Aim: This research analyses the satisfaction of customers regarding e-commerce services. The study takes into account the case study of Vietnam market for conducting e-commerce research and explore various services and operation involving order completion.
Topic 10: Critically Analysing the Role of Social Media in the Conduct of E-Commerce Businesses
Research Aim: This thesis on e-commerce critically evaluates the impact of social media in the operations and management of e-commerce businesses. The study explores various social media tools to find out both positive and negative outcomes of digital trade businesses. The study uses both primary and secondary methodologies for the research.
Best E-Commerce Thesis Topics
Topic 11: Integration of E-Commerce in International Hospitality Business as a Freedom from State Boarders, Taxes and Other Barriers
Research Aim: The research, which is one of the e-commerce project topics, aims to analyse the role of e-commerce in the international hospitality business and find opportunities for the expansion of mutually benefitted e-commerce by limiting hurdles like taxes, state borders and others. The study uses both primary and secondary methodologies for the research.
Topic 12: Integrating Total Quality Management (TQM) Approach in E-Commerce Systems to Mitigate Quality Issues
Research Aim: The study analyses the role of total quality management (TQM) in e-commerce with the purpose of meeting quality concerns. The research focuses on achieving good quality in products and services through TQM in digital trade. E-commerce is one of the most likeable and usable digital platforms for bringing people together. The study analyses all those aspects for meeting TQM in e-commerce
Topic 13: The Impact of Social Networks Marketing and Consumer Purchase Behaviour: A Case Study on New Startup Brands in E-Commerce within the UK
Research Aim: The study is one of the e-business research topics that explore digital marketing and its role in e-commerce. The study investigates the potential of e-commerce startups in the UK using social marketing techniques.
Topic 14: Analysing the Impact of E-Commerce on Small-Scale Businesses: A Critical Review
Research Aim: The research study explores the role of e-commerce in the projection of small-scale businesses. The study critically analyses the opportunities and hurdles offered by e-commerce for the growth of a small business.
Topic 15: Evaluating the Pros and Cons of Adopting and Implementing the E-Commerce Strategy for Tech-Giants
Research Aim: This e-commerce thesis topic analyses the adoption and implementation of e-commerce strategies for technological giants like Amazon, Apple etc. The research explores the advantages and disadvantages of merging technology with e-commerce business for more development.
How to Draft a Good Dissertation Topic for an E-Commerce Dissertation?
A good topic is crucial for a quality dissertation and a high score in the e-commerce module. To find a topic for your research, explore your interests and look for related literature online or discuss with your supervisor. You can also review the list provided above.
Here, are some listed project topics related to e-commerce that will help you select a topic that meets your e-commerce research interests;
- e-Business Research Topics
- Topics Related to Social Media Marketing for E-commerce
- Dissertation Topics in the Social Commerce Industry
Choosing an interesting and relevant topic in e-commerce can lead to a high score in the dissertation module.
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