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Marketing Dissertation: Writing Techniques and Strategies with Examples
Dissertation writing is a challenging yet enriching experience. It demonstrates the knowledge and skills you acquired throughout your academic endeavours.
Your marketing dissertation will be a showpiece of skills, expertise and comprehension of marketing principles. You can showcase your analytical, organizational, and creative abilities while applying them to a particular marketing challenge or problem.
Understanding, assessing, and analyzing a marketing concept are prerequisites for a marketing dissertation. You might be required to assess marketing ideas from a macro or microeconomic point of view. This article will guide you through all the necessary strategies and steps to complete your marketing dissertation.
To know how each section is managed, you can move through the professionally and successfully crafted marketing dissertation examples below;
Example: 1 How Effective are Loyalty Programs in Building Customer Loyalty
Example: 2 Effect of Brand Love on Consumer Buying Behaviour
Standard Structure of Marketing Dissertation
a. Abstract
A dissertation's abstract is a condensed version of the document. It provides the reader with a concise overview of the completed research. A strong abstract encourages the reader to continue reading the research. An abstract includes the following information:
- Research's goal or problem statement.
- Methodology or research strategies used to gather data.
- Final results or conclusion
b. Introduction
The introduction is paramount for the first impression. It serves as the public face of your research. It provides background information on your topic, explains why you chose it, elaborates on a particular question that was addressed in your study, and outlines your aims and objectives for conducting the research. The following elements should be covered in your marketing dissertation:
- Purpose of research
- Research Goals
- Hypothesis
Check out the article mentioned if you want detailed insight into writing a hypothesis. It will help you out.
Here's a brief marketing dissertation introduction example. You can get free access to the whole example by clicking on the link given below.
The complexities of the housing market in the United Kingdom have been a matter of concern for the last many years, as it has been subjected to various uncertainties in the last few decades. The highs and lows in terms of economic bubbles, rising market prices, uncertainties over the interest rates and the ratio of demand and supply in the subject market have been the fundamental source of these complexities (Muller et al., 2009).
Although the stakeholders of this market have been primarily the investors who purchase properties for business purposes, the influence of first-time buyers in the market cannot be ignored. First-time buyers are the proportion which has the capacity to stabilize this industry as they are considered to be potential end-users of residential properties. Another factor related to these users is that they can reduce the impact of investors in the housing market, which in the end reduces the chances of an 'unmanaged rise of house prices’. However, the increasing uncertainties and complexities of this market have undermined this potential and has and consequently resulted in a lack of confidence or clarity in the minds of first-time buyers(Quigley and Raphael, 2004); however, the situation has now started to improve due to better policy implementation and through a tailored government support programs.
c. Literature Review
A literature review summarises the works that reputable academics and researchers have produced on a certain subject. It will give your marketing dissertation some context. When writing the literature review, your goal should be to inform the reader of the concepts and theories that have been developed on your subject and evaluate its advantages and disadvantages.
Your marketing dissertation's literature review shouldn't just be a list of sources; rather, it should be driven by the following goals:
- Determine the significance of the topic.
- Ensure the research question is valid.
- Provide a background of the topic.
- Connect your research to the existing body of knowledge.
- Research Methodologies
Check this link to get inspiration for your dissertation from the digital marketing dissertation example given. You can also consult with our professional writers at Premier Dissertation to get guidance throughout the process.
d. Research Methodology
Your research methodologies are specified in your marketing dissertation's research methodology. Whether your study is qualitative or quantitative will be mentioned. It should include information about the following:
- Primary research
- Approach you take to conduct your research: case study, survey, etc.
- Data collecting approaches
e. Ethical Issues
The ethical and confidentiality difficulties you encountered while doing your research should be highlighted in this section of your dissertation. To ensure that the research's participants are completely aware of how the data being gathered will be used, it should refer to how surveys were done, the objective of the study, and the manner in which the purpose was disclosed.
f. Research Findings and Implications
Almost a third of the total length of the marketing dissertation should be devoted to this section. Your research findings will be analyzed and evaluated; their significance will be discussed.
g. Conclusion
Your study will be succinctly summarized here, along with any pertinent recommendations. The findings should confirm that your research's objectives have been met.
h. Bibliography
The references utilized directly in your study will be included in a structured manner in this section, adhering to the citation style that your school has accepted.
i. Appendices
It would have graphs, charts, figures, tables, summaries of surveys, interviews, observations, and statistical findings, which would not be included in the research's actual word count.
Marketing Dissertation Example
Here is a compiled list of successful marketing dissertation examples. Check them out and get a strong grasp on writing your own.
- Understanding the Significance of Personalization in Digital Marketing: A Conceptual Framework
- How COVID-19 Pandemic have Increased Developmental Opportunities for Digital Marketing?
- Impact of Digital Marketing on Brand Image: A Systematic Literature Review
- Augmented Reality Marketing: Achieving Situated Customer Experience Through AR Advertisement
Research Strategies and Tips for Marketing Dissertation
1. Define your Research Question
The first step in writing a marketing dissertation is to define your research question. It will help narrow your focus and ensure that your dissertation is on a feasible and interesting topic. Once you have defined your research question, you should develop a research strategy to help you answer it.
2. Develop a Research Strategy
Your research strategy should include both primary and secondary research. Primary research involves collecting data through surveys, interviews, or focus groups. Secondary research involves collecting data from existing sources such as books, articles, or reports. Once you have collected your data, you will need to analyze it to answer your research question.
3. Choose a Topic
Your topic should be relevant to your field of study and that you are interested in. It should also be something that has yet to be extensively researched before. Once you have chosen a topic, you can begin to narrow down your focus and develop a more specific research question.
4. Find Sources of Information
Many different types of sources are available, such as books, journal articles, primary sources, and secondary sources. You will need to evaluate each source to determine if it is reliable and relevant to your topic.
5. Write a Literature Review
A literature review is a summary of the existing literature on your topic. Writing a literature review to demonstrate that you are familiar with the existing research on your topic is important. Additionally, a literature review helps to identify gaps in the existing literature that your dissertation can fill.
6. Choose an Appropriate Methodology
The methodology you choose for your dissertation will depend on the data you have collected and the nature of your research question. Qualitative methods like interviews or focus groups are well-suited for exploratory or interpretive studies, while quantitative methods such as surveys are better suited for descriptive or explanatory studies.
7. Write and Defend Your Dissertation
Once you have collected and analyzed your data, you will need to write up your findings in the form of a dissertation. Once your dissertation is complete, you will need to defend it in front of a committee of faculty members. If you successfully defend your dissertation, you can earn a PhD in marketing.
Conclusion
Writing a great marketing dissertation takes practice and dedication but armed with helpful strategies, techniques and marketing dissertation examples; you can maximize your potential and create an impressive paper that will impress professors or advisors alike!
Whether it's researching strategies or looking through marketing dissertation examples for inspiration, there are many ways to improve your chances of creating a successful paper that meets all expectations an instructor or supervisor sets. With these tips in mind, anyone can create their own unique yet comprehensive dissertation that accurately reflects their skill level!
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