Topic 1: Analysing the Relationship Between the Organisational Sustainability Reputation and Consumer Behaviour: The Case of UK's Luxury Fashion Industry
Research Aim: The primary goal of this research is to analyse the relationship between organisational sustainability reputation and consumer behaviour. The research is one of the new fashion thesis topics which focuses on the case of the UK's luxury fashion industry. The research can focus on both primary as well as secondary data.
Topic 2: Evaluating the Social Media Marketing Tool as a Method for Generating Revenue in the Fashion Retail Industry and How Ordinary People and Small Startups Benefit from It: A Case Study
Research Aim: Social media platforms, as a marketing tool, have facilitated the development of various businesses and startups in the fashion industry. However, the current literature does not offer an in-depth analysis of this topic and the potential of this digital market. The primary aim of this research is to analyze social media platform tools in fashion marketing for startup fashion brands. The research articles and literature related to fashion marketing will be reviewed to analyze how fashion startups can use these tools to grow their businesses with a focus on content marketing, consumer engagement, the impact of influencers, user-generated content, and consumer purchasing behaviour of fashion brands.
Topic 3: Luxury Fashion Brand Management through the Application of Sustainable Fashion Marketing Themes and Storytelling
Research Aim: The study aims to assess the impact of luxury fashion brand management by applying sustainable fashion marketing themes and storytelling.
Topic 4: To assess the impact of setting high-quality customer satisfaction goals for the growth of the corporate business: A Case of UK's Fashion Industry
Research Aim: This fashion thesis aims to assess the impact of setting high-quality customer satisfaction goals for the growth of the corporate business with a focus on the UK's fashion industry.
Topic 5: Analysing the Role of Fashion in Maintaining Cultural Sustainability
Research Aim: The primary aim of this research is to analyse the influence of fashion on maintaining cultural sustainability. Fashion can be used to enhance cultural and social connections between various societies, and it can be a source of celebrating the cultural inheritance of the local communities. Cultural sustainability further connects human societies with the concepts of evolution and tradition. This research aims to analyse if the modern fashion industry has successfully incorporated social and cultural elements in its marketing methods and present recommendations regarding how cultural sustainability can be maintained in the future.
Topic 6: Evaluating the Hedonic Motives and Trend in Fashion on Purchasing Veiled Clothes
Research Aim: The study looks to analyse the hedonic motives and trends of purchasing modest or veiled clothing in predominately secular countries. The research assesses the variables that are associated with the hedonic lifestyle that certain people adhere to regardless of religious affiliation. The study will use the quantitative research approach for data collection and analysis. This includes the use of a survey questionnaire on the Likert scale. The data will be analysed using structured equation modelling with the SmartPLS tool.
Topic 7: Examining the Differences between Fast and Ultra-Fast Fashion Supply Chain Management
Research Aim: The research aims to identify the defining characteristics and differences between fast and ultra-fast fashion supply chain management. The study would also like to examine the factors that affect the choice of supply chain management. The study utilises a quantitative research approach using surveys or questionnaires distributed through random sampling of fashion industry specialists. The data is analysed using structured equation modelling.
Topic 8: Analysing Factors that Contribute to Brand Addiction of Luxury and Fast-Fashion Brands
Research Aim: The study is among the interesting thesis topics for fashion designing that analyses factors such as self-expressiveness, status consumption, product innovations, and perceived value impacting the phenomenon of brand addiction. The relationship between these variables is analysed for the moderators - luxury and fast fashion. The data is collected from consumers in the UK using random sampling through a survey. The data is then analysed using PLS-SEM.
Topic 9: Examining the Impact of Sustainable Fashion Lines on Corporate Legitimacy
Research Aim: The study analyses the relationship between sustainable fast fashion articles and corporate legitimacy. The study also examines the mediation role of altruistic attributions and their combined effect on corporate legitimacy. The research is conducted using quantitative methodology. Data collection takes place using a survey questionnaire distributed among fashion users in the United Kingdom. The data is analysed using structured equation modelling.
Topic 10: Analysing the Effect of Sustainable Fashion Methods on Consumer Perception of Corporate Social Responsibility
Research Aim:The research aims to examine the impact of environmental sustainability methods on fast fashion consumer perceptions. The study intends to analyse factors such as purchase intention, social responsibility, consumer attitudes, and perceived consumer effect. The variables are analysed through the mediating role of corporate social responsibility. The data is collected using quantitative methodology using the survey as an instrument. The data is analysed using partial least squares structural equation modelling.
Topic 11: The Role of Material Selection and Supply Chain Processes on the Development of High Quality Fashion Design Articles
Research Aim: The study looks to examine if the material selection and supply chain processes are related to the application or article creation of luxury fashion design. The research is conducted using the quantitative approach. The primary sample for data collection is boutique luxury fashion brands in the UK. The data will be analysed for casual relations using inferential statistics.
Topic 12: Examining the Impact of Technological, Social, and Aesthetic Sense on Fashion Design
Research Aim: The research aims to explore the effects of ethical and sustainable textile materials on fashion design. The relationship is assessed using technological, social, and aesthetic mediation variables. The data is analysed using quantitative research techniques, with data collection taking place using questionnaires and analysis conducted using PLS-SEM.
Topic 13: Perceptions of Sustainable Design and its Importance in the Fast-Fashion Industry
Research Aim: The proposed study aims to explore the perceptions that fashion designers have of sustainable design and its importance. This is one of the research topics in fashion design that plans to uncover fashion designers' perceived notions concerning sustainability and their preference for using such strategies. The study will be conducted using a mixed-methods methodology. The research will use both surveys and semi-structured questionnaires to assess this phenomenon. The data will be analysed using inferential statistics and thematic analysis of interviews.
Topic 14: Examining the Impact of Public Aesthetics level, Cultural Connotations, and Artistic Aesthetics on the Design of Apparel Structure
Research Aim: The research proposes to examine the impact of general aesthetics level, cultural connotations, and artistic aesthetics on the design of apparel structures. The study is conducted using qualitative research techniques. The researcher conducts semi-structured interviews of fashion designers in the UK to better understand the effect of stated variables on their fashion design and apparel structure methodology. The data is analysed using text analysis with the Nvivo tool.
Topic 15: Exploring the the Impact of Technological Innovations such as the AI-based 3D Printing/Modelling and Sophisticated Dye Patterns on Visual Communication Designs
Research Aim: The research aims to assess the impact of technological innovations such as 3D printing and sophisticated dye patterns on fashion designers’ techniques of visual communication design. The study is conducted using qualitative methodology. The researcher conducts semi-structured interviews with high-end local fashion designers in the UK. The data is analysed using thematic and text analysis to recommend further research implications.
Topic 16: Imperative Study on The History and Emergence of Sneakers
Research Aim: This study deploys a brief analysis of the design and production of sneakers. The research describes the origin and invention of sneakers. Qualitative research aims towards the material used in producing this kind of shoes and how effective and convenient they can be for the users. This research also covers the evaluation of sneaker design over the years. It covers the function and future of sneakers in the fashion industry.
Topic 17: Analysing the Influence of Western Fashion on the Developing Countries of Asia
Research Aim: This research is among the leading research topics for fashion design students. Its objective is to analyse the history of western people's fashion and its impact and influence on the developing countries of Asia, such as India and China. A discussion about the western fashion industry and its globalisation can be conducted. Different trends in this fashion industry and culture in numerous eras can also be discussed.
Topic 18: Fashion Evolution: Response to challenges in the fashion industry
Research Aim: The primary aim of this research is to analyse the changing dynamics of fashion, particularly the requirement of low cost and flexibility in design and quality, and maintaining a profitable position in the increasingly complex market.
Topic 19: A Comprehensive Study on the Evolution and Production of Ankle and Leather Boots
Research Aim: This is an exciting study on altering regular shoes into boot designs that can be conducted. The research can include creative design development and different modifications related to shoes. The leather properties utilized in the boot, making an outstanding ankle boots design and the history related to the design can be overviewed. A comprehensive study on the boots' designs and different customer choices related to the shoes' image can be conducted.
Topic 20: Influence and Importance of Suits and Tuxedos in Formal Dressing
Research Aim: The primary aim of this study is to analyse how modern fashion in Suits and Tuxedos are used in business activities, how it helps enhance one's aura and the importance of formal suits in image-making during official dimensions. This study also includes the use of new technology in the fashion article development of suits and how the proper measurement of male and female bodies plays an essential role in producing perfect suit designs.
Topic 21: How Fashion Influences Students in Everyday Life and Enables Development of a Positive Mindset
Research Aim:The primary aim of this research is to analyse how modern trends in fashion enhance student life by allowing the young generation to dress fashionably and enhance positive self-esteem. It further enables students to develop a positive mindset as they feel connected with the rest of the community via following common yet modern fashion trends.
Topic 22: The Role of Digital Media and Entrepreneurship in Development New Age Fashion
Research Aim: The study aims to analyze the impact of Digital Media and Entrepreneurship in developing new-age fashion and how technological advancements can be used to strengthen the fashion industry further.
Topic 23: How the Evolution of Digital Marketing has Excelled the Fashion Business Across the Globe
Research Aim: This fashion marketing dissertation topic aims to analyse the modern marketing techniques used in digital marketing and how successful they have been in the last 2 decades.
Topic 24: Fashion Industry and The Movement Towards Greater Ecological & Social Integrity
Research Aim: The primary aim of the study is to review the potential of the modern fashion industry in influencing the words towards greater ecological integrity and social justice. The proposed sustainable fashion dissertation topic aims to conduct primary data (via questionnaire) from fashion industry practitioners. Questions related to modern fashion products, fashion designs, trend-makers and fashion systems are included in the study.
Topic 25: The Role of Technologies such as Artificial Intelligence (AI) and Blockchain in Enabling Fashion Companies to Adopt Sustainable End-to-End Retail Models
Research Aim: The primary aim of this study is to analyse the role of artificial intelligence (AI) and Blockchain in enabling Fashion companies to adopt sustainable end-to-end retail models.
Topic 26: A Comprehensive Study of Sustainable Product Development in the Apparel Industry under the Influence of Competition
Research Aim: The research aims to make an in-depth analysis of the fashion supply chain, which encompasses fashion product manufacturers and fashion retailers. The effect of the competition among retailers and manufacturers on developing environmentally friendly (sustainable) “Green Products” is aimed to be analysed.
The study further aims to analyse the challenges related to introducing new sustainable Apparel products in the market. The challenges include the higher manufacturing prices for the development of sustainable products (often due to complex raw materials supply chains) and the existing user preferences.
Topic 27: Analysis of the Attitudes and Intentions of Consumers towards Online Fashion Renting Retails
Research Aim: The research aims to evaluate consumers' perception of online fashion renting services. The two fundamental theories, namely the “Theory of Reasoned Actions” and the “Theory of Expectancy-Value Approach”, have been analysed during the study.
To compile data for this research, an online survey is conducted from consumers of the UK that use online fashion rental services. Particularly, the online clothing rental services, which provide access to popular fashion brands without having to spend a lot of money, are focussed during the study.
The various factors that affect the attitude and intention of the consumer in online fashion rental services will be determined in the proposed research.
Topic 28: Studying the Effect of Fashion on the Environment - Is there a Need to Change?
Research Aim: The research aims to identify the various environmental impacts of the manufacturing and consumption of different fashion products on the environment. The total waste produced by the textile factories and the effect of the improper disposal of this waste is discussed along with suggestions to reduce the amount of waste produced. The fashion supply chain and various factors affecting factory-derived pollutants' production are explained and analysed in this paper.
Topic 29: Observing the Implementation of Artificial Intelligence (AI) in the Fashion Industry
Research Aim: The research aims to observe the overall impact of implementing AI-based technology in the fashion industry. Through AI, fashion retailers and practitioners could predict what people will want to buy and wear in the future and map clothes onto clients’ bodies. They would be able to monitor the user activities while shopping and anticipate their sentiments to know what kind of products they prefer to buy and ignore. All this data could be shared and processed using big-data analytical techniques.
The attitude and response of the consumers towards implementing these new technologies are observed. A “Technology Acceptance Model” is used to form a conceptual model to test the consumer’s attitude towards AI implementation in the fashion industry. Data for this research is collected qualitatively through the use of online surveys.
Topic 30: The Importance of Employee Welfare and its Ompact on their Performance at Multi-National Fashion Enterprises
Research Aim: The primary aim of this study is to assess the importance of employee welfare management and its impact on their performance in multi-national enterprises working in the fashion industry of the UK.
Topic 31: Analysing the Factors Affecting Employee Engagement and How it Impacts Organisational Outcomes in the Fashion Industry: A Case Study
Research Aim: This proposed fashion dissertation topic aims to analyse the factors that influence employee engagement and organisational outcomes within the UK's fashion industry. The researcher aims to collect primary data from the practitioners of the fashion industry through the use of a questionnaire