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Branding refers to the process of establishing a distinct identity of an entity. Branding is one of the most important tools to market any business. It directly connects businesses with consumers through virtual space in this digital world. For instance, Apple does not necessarily need to market its iPhone as the brand name assumes this role. After knowing its significance for business growth and development, research in branding has become vital. Thus, students must look for fascinating branding dissertation topics for their dissertation modules.
For the ease of students looking for exciting dissertation topics in branding, veteran writers at Premier Dissertations have drafted a list of new branding research topics and ideas to kickstart their dissertation journey with flying colours.
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List of Best Branding Dissertation Topics 2023
Topic 1: Analysing the Influential Role of Brand Image on the Purchasing Power of Consumers: A Review of UK’s Garment Industry
Research Aim: This research title is one of the branding thesis topics, which aims to analyse the influence of brands on consumers. The study evaluates the purchasing power of customers being affected by the charisma of brand image. The study analyses the UK’s garment industry to collect evidence of the impact of brand image on the purchasing choice of customers.
Topic 2: Critically Analysing the National Brand Image of Turkey for European Union Accession
Research Aim: This research title is one of the branding project topics, which analyses the national brand image of Turkey for accession in the European Union. The study finds out the potential of Turkey as a national brand to get access to membership in the European Union.
Topic 3: Evaluating the Projection of University Branding through Behavioral and Satisfaction Response: Analysing the Views of Foreign Students in the UK
Research Aim: This branding dissertation title examines university branding through the satisfactory response of students. The study takes into account the behavioural response of foreign students in UK universities. This study also analyses the projection of British universities as brands of the UK for all the foreign students and their families back in their homelands.
Topic 4: Exploring the Development of Brand-Oriented Literature in the Past Two Decades: A Brand Literature Review
Research Aim: This research topic aims to analyse academic research on branding conducted in the past twenty years. The study goes through the literary viewpoint to analyse the development and growth of branding as an indicator of business expansion.
Topic 5: Examining the Worth of Branding in the Modern Age of Digitisation: Competitive Analysis of Powerful Niche
Research Aim: This research study aims to explore the value of branding in the present age. The study finds out how branding has become an important business development tool. The study evaluates various powerful brands, their success journey, and their inevitable role in the modern day.
Topic 6: How much Useful does Branding Prove to be for Gaining Distinct Marketplace?
Research Aim: This research title comes from branding topics in marketing, which analyses the role of branding in fetching a unique marketplace. The study finds out how important brand selection is in reserving market position.
Topic 7: Analysing the Role of User-Generated Content in Brand Management: Possibilities of the Success of User-Generated Branding
Research Aim: Brand management is an important tool of business advertisement. This brand management thesis finds out the role of user-generated content regarding the image of the brand. The study evaluates customers' reviews and analyses their rating points for the brand's success. The study finds out how user-generated branding plays an important role in brand development.
Topic 8: Examining the Outcomes of Customer Engagement and Feedback for Online Brand Excellency: Keeping in Focus the Tourism Industry and Hospitality Services
Research Aim: This research title is among the project topics on branding, which analyses online brand development through customer participation. The study explores the active role of customers in digital media, adding value to brand image. The study collects evidence from the tourism industry and its hospitality services which play a crucial role in the brand image through a user feedback mechanism.
Topic 9: Analysing the Various Approaches of Branding Strategies in B2B and B2C: A Statistical Perspective
Research Aim: This research topic explores various branding approaches based on their statistical figures. The study finds out the best-performing approach in business-to-business and business-to-customer branding.
Topic 10: The Impact of Aesthetic Sense in Brand Image: Analysing the Role of Graphic Designing in Brand Image
Research Aim: This branding topic analyses brand image on the basis of aesthetics. The study evaluates the importance of aesthetic sense in brand image. The study finds out that design and beauty play a crucial role in brand image. The study takes into account the role of graphic design in brand image.
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