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Fashion marketing is the art of advertising fashion products to the right market at the right time. The modern world is all about wearing trendy outfits or showcasing popular styles, which is termed the fashion of the moment. For research in fashion marketing, contemporary knowledge about fashion trends is necessary. In academics, fashion marketing dissertation topics present the opportunities offered by and challenges faced by the fashion marketing industry.
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Our veteran writers have drafted a list of the new fashion marketing research topics for the ease of students to get their desired dissertation topic and kickstart their dissertation journey with flying colours.
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Best Fashion Marketing Dissertation Topics 2023
Topic 1: Impact of Fashion Branding on Consumer Buying Behaviors: An Analysis of the Underlying Challenges
Research Aim: With Fashion branding, a business reinvents its brand identity, down to the visual aspects of its logo. This research tends to illustrate how branding increases purchasing among customers for a specific brand fashion. This study also highlights the challenges brands face in achieving optimal fashion branding.
Topic 2: Online Branding Strategies: A Case Study of USA Fashion Retailers
Research Aim: A brand strategy is the comprehensive method used to increase a brand's recognition and favorability among current and future customers. This fashion marketing thesis aims to evaluate several brand aspects, including voice, narrative, brand identity, brand values, and overall mood associated with a brand strategy from an online perspective.
Topic 3: Evaluating Consumer-Based Brand Authenticity: Model Development and Challenges
Research Aim: Brands are used by postmodern consumers to define their true selves and reestablish connections to time, space, culture, and other people. There are no scales available to assess the concept of brand authenticity, despite past research showing that consumers rely on a variety of indications to ascribe authenticity to branded items. This study aims to provide a psychometrically sound measure of brand authenticity from the perspective of the customer, building on the body of current research.
Topic 4: Evaluating Customer’s Perception and Attitudes towards Sustainable Fashion Designs
Research Aim: Sustainability in Fashion most frequently relates to the environmental effects of producing, using and caring for, and discarding clothes. This study aims to understand the attitudes and perspectives of those associated with the fashion industry toward sustainable fashion as well as the difficulties encountered when putting sustainable design principles into reality.
Topic 5: Impact of Brand Communities on New Product Adoption Behavior Among Customers
Research Aim: Brand communities have been praised for their capacity to foster both increased member loyalty and oppositional allegiance against rival businesses. The effect of brand community participation on real new product adoption behaviour has not yet been investigated. This study aims to evaluate the impacts of brand community membership and involvement on the adoption of new goods from both the favoured brand and competing brands are investigated.
Topic 6: Understanding Neuroaesthetics in Fashion: Extended Boundaries of Customers Perception
Research Aim: Neuroaesthetics provide us with the ability to anticipate how stylish a person would appear in a specific snapshot. The subject's clothing impacts fashionability, but so do a variety of other elements, including the attractiveness of the background, the photography technique, the subject's attractiveness, age, etc. This study examines clothing trends on a powerful social media platform. The idea is to identify a person's sense of style from an image and propose modest changes the user might make to increase their appeal
Topic 7: Analyzing the Influence of Ethnicity on Luxury Value Perception: A Case Study of UK Millenniums
Research Aim: Understanding why customers purchase luxury goods, what they perceive luxury to be, and how their perception of the value of luxury affects their purchasing behaviour is crucial for luxury researchers and marketers in a global setting. This study aims to develop a comprehensive conceptual framework of consumers' perceptions of luxury value for researchers and marketers of luxury goods who may wish to measure the dimensions of individual luxury perception as a general basis for marketing strategies to increase purchase value for various consumer segments around the world.
Topic 8: History of Integrating Ethics in Fashion Designs in Poland and its Impact on Marketing: A Responsible Fashion Industry
Research Aim: Designing, making, and ethically distributing clothing minimises the harm done to people and the environment. In a perfect world, it helps people who work in the supply chain and improves everyone's future, not just that of the wealthy few. This study aims to evaluate the integration process of Ethics in fashion and how it affects the perceptions of customers and the fashion industry.
Topic 9: Evaluating the Impact of Ethical Consumerism on Buying Behavior of Consumers
Research Aim: Customer awareness of ethical consumerism has grown in importance in recent years, both for the corporate environment and for one's lifestyle. Although it has been noted that customers' ethical concerns have an impact on them, ethical consumption is lacking from the consumer's point of view. This study aims to present a theoretical framework which illustrates the complicated and multifaceted connections between the notions of ethical consumption and the complexity in the connection between buy influence and consumption in general.
Topic 10: Impact of Gender-Based Performativity in Fashion on Brand Marketing
Research Aim: Although gender performativity has considerably impacted sociology and cultural studies, there are still few empirical examples to support the theory. Even while some study looks at performativity in the workplace, organisations and how gender 'gets done and undone' within them are the main emphasis, with little focus on bodies outside of organisations. This Study is one of the fashion marketing dissertation ideas which aims to extend Butler's theory of gender performativity to examine the common bodily behaviours and gender behaviours of men and women in the fashion industry. This Study will examine what happens when men and women perform the same task but under different gendered expectations.
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