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Marketing management is a field of study that plays a significant role in business success. It involves optimizing the marketing aspects of a business, such as setting up and achieving business objectives and growth trends based on the demands. Therefore, this study area is highly influential in the modern digital world, so students must choose interesting marketing management dissertation topics for their study modules.
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List of Marketing Management Research Topics for 2024
Topic 1: Consumer Behavior in Digital Marketing: Understanding the Influence of Social Media on Purchase Decisions"
Research Aim: To examine the impact of social media on consumer behavior in digital marketing, employing a mixed-methods approach combining qualitative analysis of social media interactions with quantitative surveys to identify patterns and trends in consumer purchase decisions. This study will utilize a combination of qualitative content analysis to examine social media content and quantitative surveys to gather data on consumer perceptions and purchasing behavior, allowing for a comprehensive understanding of the relationship between social media engagement and consumer decision-making.
Topic 2: Brand Management Strategies in the Era of Digital Disruption: A Comparative Analysis of Traditional and Online Brand Building Techniques
Research Aim: To compare traditional and online brand management strategies in the context of digital disruption, employing a qualitative research methodology to analyse case studies and interviews with marketing professionals to identify best practices and emerging trends in brand management. This research will utilize a qualitative approach, conducting in-depth interviews with marketing practitioners and analysing case studies of successful brand management campaigns to gain insights into the effectiveness of traditional and online branding techniques in navigating digital disruption.
Topic 3: Customer Relationship Management (CRM) in E-commerce: Assessing the Impact of Personalization and Data Analytics on Customer Retention
Research Aim: To evaluate the effectiveness of customer relationship management (CRM) strategies in e-commerce, employing a quantitative research methodology to analyse customer data and conduct surveys to assess the impact of personalization and data analytics on customer retention. This study will utilize a quantitative approach, collecting and analysing customer data from e-commerce platforms and conducting surveys to measure customer satisfaction and loyalty, allowing for a statistical assessment of the effectiveness of CRM strategies in driving customer retention.
Topic 4: Digital Marketing Performance Measurement: Developing Key Performance Indicators (KPIs) for Evaluating Digital Marketing Campaign Effectiveness
Research Aim: To develop key performance indicators (KPIs) for evaluating the effectiveness of digital marketing campaigns, employing a mixed-methods approach combining qualitative interviews with marketing professionals and quantitative analysis of campaign metrics to identify relevant KPIs. This research will utilize a mixed-methods approach, conducting qualitative interviews with marketing experts to gather insights into effective digital marketing measurement practices and analysing quantitative data on campaign performance metrics to identify and validate KPIs for evaluating digital marketing effectiveness.
Topic 5: Sustainable Marketing Practices: Assessing Consumer Perception and Behavior Towards Eco-Friendly Products and Brands
Research Aim: To assess consumer perception and behavior towards eco-friendly products and brands, employing a mixed-methods approach combining qualitative focus groups and quantitative surveys to analyse attitudes and purchase intentions related to sustainability. This study will utilize a mixed-methods approach, conducting qualitative focus groups to explore consumer attitudes towards sustainable marketing practices and administering quantitative surveys to measure consumer perceptions and purchase behavior, allowing for a comprehensive understanding of the relationship between sustainability and consumer preferences.
Top Research Topics in Marketing Management
Topic 6: Marketing Management of the Educational Sector in the United Kingdom: A Case Study of the U.K
Research Aim: The study investigates the marketing management of the educational sector in the United Kingdom (UK). This marketing management thesis topic provides insights into the marketing management of the educational sector in the UK. They help educational institutions to develop more effective marketing strategies that improve student recruitment, retention, and satisfaction. This research project requires a mixed-method approach to deeply observe the marketing management of the educational sector in U.K.
Topic 7: Exploring the New Media and Marketing Communication Management in the U.K: A Comprehensive Analysis
Research Aim: The study aims to explore new media and marketing communication strategies in the U.K. by conducting a comprehensive analysis. United Kingdom businesses use new and different marketing ideas to build better communication. This research title for marketing management requires a quantitative approach that uses surveys for this research to study U.K. consumers' perceptions of marketing messages and brands.
Topic 8: Impact of Social Media Strategies on Business-To-Business Marketing Management With a Focus on Sales and Selling Process: A Case Study
Research Aim: The study aims to comprehend the impact of social media methods on business-to-business (B2B) marketing with a particular emphasis on managing sales. Social media is becoming an increasingly crucial platform for B2B marketers looking to reach and engage their target audience. The study uses a mixed-method approach to complete the research project. To highlight the critical challenges and present methods for mitigating their risks.
Topic 9: Exploring Industrial Marketing Management for Better Business Growth: A Case Study
Research Aim: Through a case study of marketing management project topic, we explore industrial marketing management to achieve sustainable growth in the industrial sector. The case study uses a mixed-method approach, allowing a complete analysis of a company's marketing strategies, challenges, and successes. This study covers various aspects of industrial marketing management, including market segmentation, product positioning, distribution channels, pricing strategies, and promotion tactics
Topic 10: Defining the Marketing Management Issues in Business-To-Business Transactions
Research Aim: The study investigates market management issues in B2B transactions to understand the unique challenges. This research includes market segmentation, developing effective communication strategies, and building and maintaining client relationships. Also, this research understands the decision-making process, pricing strategies, and distribution channels. The research uses the mixed method to understand the complexity of B2B transactions.
Topic 11: Understanding the Relationship Between Marketing Management and Management Science
Research Aim: The research examines how marketing management processes can improve using management science. Management science uses mathematical and statistical tools to address complicated management problems. This study investigates the relationship between management science and marketing management, and a qualitative approach can aid in the completing of the research.
Trending Marketing Management Thesis Topics
Topic 12: Investigating the Role of Brand Personality in Building Brand Equity: A Study of Consumer Perceptions
Research Aim: This study seeks to understand how companies can manage brand personality to create a strong and lasting relationship with their customers. It requires data to understand brand personality perceptions. The research also provides practical recommendations for marketers on how to build and manage their brand identity to enhance brand equity. It adopts a qualitative approach to achieve the research project.
Topic 13: The Impact of Personalisation on Consumer Behaviour: A Study of Personalised Marketing Management
Research Aim: This research topic for marketing management students, aims to examine the impact of personalisation on consumer behaviour, focusing on personalised marketing management. This study uses a marketing technique to meet customers' needs. The research requires a qualitative approach to collecting consumer data to test the impact of different personalisation strategies.
Topic 14: Exploring the Influence of Culture on Marketing Management Strategies: A Comparative Analysis of Western and Eastern Markets
Research Aim: The study investigates the impact of culture on marketing techniques through a comparative investigation of Western and Eastern markets. Surveys and focus groups use to obtain consumer data to investigate their impressions of marketing. Businesses negotiate the complexity of global marketplaces by understanding the cultural components of marketing management. This study uses a quantitative methodology to complete the research project.
Topic 15: The Impact of Green Marketing on Consumer Behaviour: A Study of Environmentally Conscious Consumers
Research Aim: The study examines the impact of green marketing on customer behaviour. The findings of the study are to manage more successful green marketing strategies that boost customer satisfaction. Through green marketing, businesses can respond to consumers' environmentally conscious demands and contribute to sustainable development. This study adopts a mixed-methods approach to accomplish the research project.
Topic 16: Examining the Influence of Marketing Strategy Implementation on the Performance of human resource: A Case Study of Sainsbury’s Plc UK
Research Aim: This study aims to examine the Influence of marketing strategy implementation on the performance of human research working in the UK corporate sector. J Sainsbury plc (or any other organisation can select) is selected as a case to complete this research. Additionally, brand management thesis topics will provide valuable insights into the importance of marketing management for industries and helps to improve human resources. It adopts a mixed-method approach to accomplish the research project.
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