Neuromarketing is an application of neuroscience and cognitive science that revolves around the relationship between human ‘nerves’ and ‘marketing’. Unlike traditional methods, neuromarketing goes for market search by monitoring customers’ brainwave activity. In short, it is the study of the human brain to analyse decision-making behaviour for marketing purposes. Research in neuromarketing is among the leading academic studies. Thus, students must look for appealing and extraordinary neuromarketing research topics.
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