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November 16, 2022
Neuromarketing is an application of neuroscience and cognitive science that revolves around the relationship between human ‘nerves’ and ‘marketing’. Neuromarketing studies decision-making behaviour for marketing purposes by monitoring brainwave activity. Research in neuromarketing is among the leading academic studies. Thus, students must look for appealing and extraordinary neuromarketing research topics.
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List of Latest Neuromarketing Dissertation Topics 2025
Topic 1: Neuroscientific Insights into Consumer Decision-Making: A Neuromarketing Study of Brand Preferences in the UK Fashion Industry
Research Aim: This dissertation aims to leverage neuromarketing techniques to gain deeper insights into consumer decision-making processes, specifically focusing on brand preferences in the UK fashion industry. Using a combination of neuroimaging tools, eye-tracking technology, and consumer surveys, the research seeks to uncover subconscious factors influencing brand choices. The research methodology will employ neuroscientific measurements to provide a nuanced understanding of how neural responses contribute to brand perception and consumer choices in the UK fashion market.
Topic 2: Exploring the Impact of Neuroaesthetics on Advertising Effectiveness: A Neuromarketing Analysis of UK Beauty and Cosmetic Ads
Research Aim: The research aims to explore the impact of neuroaesthetics on advertising effectiveness within the beauty and cosmetic industry in the UK. Utilizing neurophysiological measurements, facial expression analysis, and consumer surveys, the study seeks to assess how aesthetic elements in advertisements influence emotional responses and brand perception. The research methodology will provide a neuroscientific foundation for understanding the interplay between visual aesthetics and consumer engagement in the context of beauty and cosmetic advertising in the UK.
Topic 3: Neuroeconomic Perspectives on Pricing Strategies: An Investigation into the Neural Correlates of Price Perception in the UK Consumer Market
Research Aim: This dissertation focuses on neuroeconomic perspectives to investigate pricing strategies and the neural correlates of price perception in the UK consumer market. Combining neuroeconomic experiments, fMRI scans, and behavioural economics models, the research aims to uncover how consumers neurologically process and respond to different pricing structures. The research methodology will offer a unique neuroeconomic lens to understand the cognitive and emotional aspects of pricing decisions in the context of consumer behaviour in the UK.
Topic 4: Neuroethics in Digital Advertising: Examining the Ethical Implications of Neuromarketing Techniques in the UK Online Retail Landscape
Research Aim: The research aims to address neuroethics in digital advertising by examining the ethical implications of neuromarketing techniques employed in the UK online retail landscape. Using a mixed-methods approach that involves content analysis, consumer surveys, and ethical framework assessments, the study seeks to evaluate how consumers perceive and respond to neuromarketing practices. The research methodology will contribute to a comprehensive understanding of the ethical considerations associated with applying neuromarketing in the dynamic online retail environment in the UK.
Topic 5: Neurocognitive Analysis of Brand Storytelling: Investigating the Neural Responses to Narrative Marketing Strategies in UK Advertising Campaigns
Research Aim: This dissertation aims to conduct a neurocognitive analysis of brand storytelling by investigating the neural responses to narrative marketing strategies in UK advertising campaigns. Employing neuroimaging techniques, eye-tracking technology, and consumer surveys, the research seeks to unravel how storytelling impacts memory retention, emotional engagement, and brand recall. The research methodology will provide neuroscientific insights into the effectiveness of narrative marketing in the context of UK advertising.
Trending Research Topics in Neuromarketing
Topic 6: Analysing the Persuasion Power of Olfactory Marketing Approach in Influencing Consumer Behavior
Research Aim: Olfactory perception makes it possible for people to communicate subtly with their surroundings since the olfactory system is directly linked to our emotional centre. Scent marketing, or smell-supported advertising, is based on the neuropsychological effects of olfactory stimuli, such as emotionalization and memory by smell. This study explores the concept of “Olfactory marketing” and its characteristics. The study presents a detailed overview of the key term and their contribution to neuromarketing to persuade customers.
Topic 7: Discovery of Mirror Neurons System: Analyzing the Technique of Mirroring Approach in Marketing
Research Aim: Mirroring is a powerful sales tactic because it might subconsciously convey to your prospect that you are similar to them. Mirroring is a technique that salespeople may use to build connection, understanding, and empathy with their prospects and facilitate sales. The link cultivated to improve client connections and give personalised information, goods, or services is the mirror approach used in sales and marketing. This study aims to evaluate how using this mirroring technique improves a person’s communications' coherence, readability, and approachability. The study starts by focusing on the mirror neuron system and associates it with the neuromarketing sales approach.
Topic 8: Using FMRI Brain Imaging Technique in Neuromarketing to Optimize the Effectiveness of Advertisements
Research Aim: For the objective of better understanding situations and processes connected to the marketing and consumer sectors, fMRI is an appealing technology for several reasons. It enables the simultaneous evaluation of participants' psychological processes and can be used to augment self-reports, which can contain skewed information. This study aims to investigate the functioning of the FMRI brain imaging technology and how it is used to make more effective brand advertisements.
Topic 9: Investigating the Effectiveness of Ben Franklin Effect in Boosting Customer Loyalty
Research Aim: According to the Ben Franklin Effect, people are more inclined to assist you again if you ask them to aid you in some manner, and they do. This effect has been the subject of research, and the dominant school of thinking explains it as an attempt to overcome cognitive dissonance brought on by a perceived discrepancy between behaviour and motivation. Our acts are typically motivated by complicated, instinctual, and perhaps arbitrary causes, even though we often believe we have clear, logical reasoning for them. Then, to justify our actions in the past, we develop logical arguments. This study aims to evaluate the logical reasoning associated with how Ben Franklin's effects work among customers and how it s used specifically to increase brand royalty among customers.
Topic 10: Analysing the Effectiveness of Super Bowl Commercials in Attracting Customers: An Insight To Primacy and Recency Effect
Research Aim: Higher levels of effects associated with Super Bowl Commercials include promoting products instead of services, avoiding direct announcements as a communication format, incorporating animal visuals, avoiding quality promises and employing emotional appeals. Additionally, it has been shown that there are several differences between the sample's highest and lowest-rated advertising. The content of ads is rarely linked to their impact on consumers. The purpose of this study is to investigate how Super Bowl advertising affects customer behaviour. This research is among the top neuromarketing case studies, which aims to evaluate the importance and recency effects in advertisements and which one is more closely associated with Super Bowl commercials.
Top Quality Thesis Topics in Neuromarketing
Topic 11: Impact of Audio Branding on Brand Recognition and Recall : A Systematic Review
Research Aim: The brand identity is based on abstract traits and connections that a company wants to express and distinguish itself with. With the development of internet streaming and new audio-first platforms, businesses are being pushed to extend into the sound domain by developing their audio branding standards. This study aims to evaluate the concept of audio branding, and it has helped several businesses or brands with their recognition and recall among customers. For this purpose, this study performs an extensive systematic literature review to collect evidence.
Topic 12: Critical Evaluation of the Ethical Considerations in Political Neuromarketing
Research Aim: Some suggested that the application of neuroscience in marketing has exposed firms to a "buy button" that could read potential consumers' minds and affect their purchasing decisions. Furthermore, many who oppose neuromarketing argue that reading consumers' minds to improve corporate services is immoral and should not be employed. This study, which is one of the neuromarketing thesis topics, aims to discuss typical ethical difficulties with neuromarketing. This study also explains how potentially major ethical difficulties may arise from the industry's unique neuromarketing techniques. Furthermore, this study highlights techniques businesses might employ to lessen consumer risks.
Topic 13: How Brands Use Facial Coding as a Neuromarketng Technique: A Systematic Literature Review
Research Aim: Due to the properties of microexpressions, which are spontaneous and hence unpredictable, facial coding remains the only affordable technology that offers real-time and reliable data. This study aims to present an overview of the face coding tool, which, like biometrics, is a less-researched approach having applications in the neuromarketing sector.
In this study, the technique and some of the difficulties presented by automated micro-expression analysis were discussed, as well as an overview of facial coding used in neuromarketing research.
Topic 14: An Introduction to Neuromarketing: Revolution in the Marketing Industry
Research Aim: Neuroimaging technology has advanced so that neuroscientists can now investigate the frequency, location, and timing of neural activity in unprecedented detail. However, marketing science has generally been oblivious to such advancements and their enormous potential. In reality, the use of neuroimaging to market research, dubbed "neuromarketing," has recently sparked substantial debate in neuroscience circles. This research attempts to broaden the scope of neuromarketing beyond commercial brand and consumer behaviour applications to encompass a broader understanding of marketing science. This study observes neuromarketing topics and aims to describe neuromarketing as an area of study and also recommends some future research avenues using general neuroscience and neuroeconomics.
Topic 15: Application of EEG-based Neuromarketing Approach for Predicting and Interpreting Consumer Preference
Research Aim: Due to its simplicity, accessibility, cheap cost, and informativeness, EEG has been frequently employed for this study. Certain components of consumers' cognitive and emotional responses to commercial messages may be successfully tracked and defined in real-time, according to EEG studies. This study examines customer preferences from the standpoint of neurology while choosing between several products. Consumer neuroscience advances systematic knowledge of the underlying information processing and cognitions involved in product selection or preference. This study aims to see if neural metrics derived indirectly from brain activity may be trustworthy or compatible with self-reported measures such as preference or like.
Quality Neuromarketing Research Topics For Undergraduate Students in 2025
Topic 16. Analysing the Role of Eye-Tracking Technology in Understanding Consumer Attention to Digital Advertisements in the UK: A Case Study
Topic 17. Examining the Impact of Emotional Appeals in Neuromarketing Campaigns on UK Consumer Buying Behaviour: A Systematic Study
Topic 18. Understanding the Influence of Colour Psychology on Brand Perception in the UK: A Qualitative Study
Topic 19. Assessing the Effectiveness of Neuromarketing Techniques in Optimising Product Packaging for UK Consumers: A Quantitative Study
Topic 20. Evaluating the Role of Brain Imaging in Predicting UK Consumer Preferences for Luxury Products: A Case Study
Topic 21. Analysing the Use of EEG Technology in Measuring Emotional Responses to Advertising in the UK: A Systematic Study
Topic 22. Examining the Effectiveness of Scent Marketing in Enhancing Brand Loyalty in UK Retail Environments: A Qualitative Study
Topic 23. Understanding the Role of Music Tempo in Influencing Shopping Behaviour in UK Supermarkets: A Quantitative Study
Topic 24. Assessing the Impact of Predictive Analytics in Neuromarketing on Consumer Decision-Making in the UK: A Case Study
Topic 25. Evaluating the Role of Emotional Branding in Enhancing UK Consumer Engagement Through Neuromarketing: A Systematic Study
Topic 26. Analysing the Influence of Subliminal Messaging in Shaping UK Consumer Choices: A Qualitative Study
Topic 27. Examining the Role of Cognitive Load in Designing Effective Digital Advertisements in the UK: A Quantitative Study
Topic 28. Understanding the Effectiveness of Storytelling Techniques in Neuromarketing for UK Nonprofit Campaigns: A Case Study
Topic 29. Assessing the Role of Neuromarketing in Predicting the Success of New Product Launches in the UK: A Systematic Study
Topic 30. Evaluating the Impact of Neuromarketing on the Design of E-Commerce Websites in the UK: A Qualitative Study
Topic 31. Analysing the Use of Facial Expression Analysis in Understanding UK Consumer Reactions to Advertising: A Quantitative Study
Topic 32. Examining the Effect of Visual Complexity in Advertisements on Consumer Engagement in the UK: A Systematic Study
Topic 33. Understanding the Role of Mirror Neurons in Enhancing Consumer Identification with UK Brands: A Case Study
Topic 34. Assessing the Influence of Personalised Advertising on UK Consumer Trust Using Neuromarketing Metrics: A Qualitative Study
Topic 35. Evaluating the Effectiveness of Multisensory Marketing Campaigns in the UK Fashion Industry: A Quantitative Study
Topic 36. Analysing the Role of Neuromarketing in Enhancing the Shopping Experience for UK Online Grocery Retail: A Case Study
Topic 37. Examining the Impact of Neuromarketing on UK Consumer Behaviour During Sales Events: A Systematic Study
Topic 38. Understanding the Role of Emotional Triggers in Increasing Advertisement Recall Among UK Millennials: A Qualitative Study
Topic 39. Assessing the Potential of Neuro-Linguistic Programming in Shaping UK Advertising Strategies: A Case Study
Topic 40. Evaluating the Role of Virtual Reality in Capturing Emotional Engagement in Neuromarketing Campaigns in the UK: A Quantitative Study
Topic 41. Analysing the Impact of Neuromarketing on Ethical Advertising Practices in the UK: A Systematic Study
Topic 42. Examining the Influence of Eye Movement Patterns on Digital Ad Effectiveness in the UK: A Case Study
Topic 43. Understanding the Role of Habit Formation in UK Consumer Loyalty Through Neuromarketing: A Qualitative Study
Topic 44. Assessing the Effectiveness of Emotional Contagion in UK Retail Environments Using Neuromarketing Techniques: A Quantitative Study
Topic 45. Evaluating the Role of Cognitive Biases in Shaping UK Consumer Preferences in Digital Marketing: A Systematic Study
Topic 46. Analysing the Use of Neuromarketing in Influencing UK Consumer Behaviour Toward Sustainable Products: A Case Study
Topic 47. Examining the Role of Visual Cues in Enhancing Advertisement Effectiveness in UK Consumer Markets: A Quantitative Study
Topic 48. Understanding the Influence of Brand Storytelling on UK Consumer Emotions: A Qualitative Study
Topic 49. Assessing the Effectiveness of Emotional Priming in UK Advertising Campaigns: A Systematic Study
Topic 50. Evaluating the Role of Neuromarketing in Enhancing UK Consumer Trust in Artificial Intelligence-Based Products: A Case Study
Interesting Neuromarketing Dissertation Topics For Master Students in 2025
Topic 51. Analysing the Role of Neuromarketing in Enhancing Personalisation Strategies for UK E-Commerce Platforms: A Case Study
Topic 52. Examining the Effectiveness of Neuromarketing in Increasing Consumer Engagement with Digital Advertisements in the UK: A Quantitative Study
Topic 53. Understanding the Role of Cognitive Neuroscience in Predicting UK Consumer Responses to Visual Brand Cues: A Qualitative Study
Topic 54. Assessing the Impact of Emotional Resonance in Neuromarketing Campaigns on UK Consumer Retention: A Systematic Study
Topic 55. Evaluating the Role of Neuromarketing in Designing Interactive Experiences for UK Fashion Retail Consumers: A Case Study
Topic 56. Analysing the Use of Biometric Data to Optimise Advertising Strategies for UK Millennials: A Quantitative Study
Topic 57. Examining the Influence of Emotional Triggers in Video Marketing on UK Consumer Purchase Decisions: A Systematic Study
Topic 58. Understanding the Role of Neuromarketing in Enhancing Customer Experiences in UK Hospitality: A Qualitative Study
Topic 59. Assessing the Effectiveness of Neuromarketing in Reducing Online Shopping Cart Abandonment Rates in the UK: A Quantitative Study
Topic 60. Evaluating the Impact of Neuromarketing on Brand Perception During UK Product Launch Campaigns: A Case Study
Topic 61. Analysing the Use of Neuromarketing in Enhancing Consumer Trust in AI-Driven Services in the UK: A Systematic Study
Topic 62. Examining the Role of Neural Responses in Predicting UK Consumer Preferences for Sustainable Fashion: A Qualitative Study
Topic 63. Understanding the Effectiveness of Sensory Marketing in Influencing Consumer Loyalty in UK Supermarkets: A Case Study
Topic 64. Assessing the Role of Neuromarketing in Enhancing Digital Signage Strategies in UK Retail Stores: A Quantitative Study
Topic 65. Evaluating the Impact of Neuromarketing on Cross-Channel Advertising Effectiveness in the UK: A Systematic Study
Topic 66. Analysing the Role of Emotional Intelligence in Neuromarketing Campaigns Targeting UK Gen Z Consumers: A Qualitative Study
Topic 67. Examining the Effectiveness of Gamification Elements in Neuromarketing Campaigns in the UK: A Quantitative Study
Topic 68. Understanding the Relationship Between Neuromarketing Metrics and Advertisement Recall Among UK Consumers: A Case Study
Topic 69. Assessing the Influence of Neuromarketing on Enhancing Consumer-Brand Relationships in the UK: A Systematic Study
Topic 70. Evaluating the Role of Eye-Tracking Technology in Optimising Product Placement in UK Online Retail: A Qualitative Study
Topic 71. Analysing the Role of Brainwave Analysis in Developing Targeted Marketing Strategies in the UK: A Quantitative Study
Topic 72. Examining the Effect of Neuromarketing on Redefining Advertising Strategies for UK Ethical Brands: A Systematic Study
Topic 73. Understanding the Role of Multisensory Marketing in Enhancing UK Consumer Satisfaction in Shopping Experiences: A Case Study
Topic 74. Assessing the Impact of Neuromarketing Techniques on Consumer Impulse Buying Behaviour in the UK: A Quantitative Study
Topic 75. Evaluating the Role of Neuromarketing in Predicting the Effectiveness of Social Media Campaigns in the UK: A Qualitative Study
Topic 76. Analysing the Potential of Neuromarketing in Enhancing UK Consumer Responses to Sustainable Product Advertising: A Systematic Study
Topic 77. Examining the Effectiveness of AR and VR Tools in Neuromarketing Strategies for UK Retailers: A Case Study
Topic 78. Understanding the Role of Neuromarketing in Reducing Cognitive Overload in UK Digital Advertisements: A Quantitative Study
Topic 79. Assessing the Influence of Emotional Priming Techniques in Shaping Consumer Decisions in the UK: A Qualitative Study
Topic 80. Evaluating the Impact of Neuromarketing on Developing Effective UK Loyalty Programs: A Systematic Study
Topic 81. Analysing the Role of Cognitive Neuroscience in Enhancing Digital User Experiences for UK E-Commerce Consumers: A Case Study
Topic 82. Examining the Effectiveness of Neuromarketing in Developing Advertising Campaigns for Niche UK Markets: A Quantitative Study
Topic 83. Understanding the Role of Emotional Branding in Building Consumer Loyalty for UK Ethical Fashion Brands: A Qualitative Study
Topic 84. Assessing the Potential of Neuromarketing to Optimise UK Consumer Engagement Through AI-Driven Content: A Systematic Study
Topic 85. Evaluating the Effectiveness of Neuromarketing in Designing Minimalistic Yet Impactful UK Advertising Campaigns: A Case Study
Prime Dissertation Topics in Neuromarketing For PhD Students
Topic 86. Analysing the Long-Term Impact of Neuromarketing on UK Consumer Loyalty: A Systematic Study
Topic 87. Examining the Role of Neuroplasticity in Understanding UK Consumer Adaptation to Dynamic Marketing Strategies: A Qualitative Study
Topic 88. Understanding the Influence of Neuromarketing on Consumer Trust in Artificial Intelligence-Driven Personalisation in the UK: A Case Study
Topic 89. Assessing the Effectiveness of Neuromarketing Techniques in Enhancing Green Advertising Campaigns in the UK: A Quantitative Study
Topic 90. Evaluating the Role of Neuromarketing in Predicting UK Consumer Behaviour in the Metaverse: A Systematic Study
Topic 91. Analysing the Impact of Emotional Branding Through Neuromarketing on Luxury Consumer Preferences in the UK: A Case Study
Topic 92. Examining the Use of Neuromarketing Metrics in Understanding Cognitive Dissonance Among UK Consumers: A Qualitative Study
Topic 93. Understanding the Effectiveness of Neuromarketing in Enhancing UK Consumer Engagement with Augmented Reality Advertisements: A Quantitative Study
Topic 94. Assessing the Role of Neuromarketing in Developing UK Policies for Ethical Advertising: A Systematic Study
Topic 95. Evaluating the Potential of Neuromarketing in Predicting UK Consumer Responses to Crisis Communication Strategies: A Case Study
Topic 96. Analysing the Neurological Impact of Negative Advertising on UK Consumer Behaviour: A Quantitative Study
Topic 97. Examining the Influence of Neuromarketing on Decision-Making Processes in UK Retail Environments: A Systematic Study
Topic 98. Understanding the Role of Neuromarketing in Enhancing Experiential Marketing for UK Tourism: A Qualitative Study
Topic 99. Assessing the Effectiveness of Neuromarketing in Enhancing Sensory Branding Strategies for UK SMEs: A Quantitative Study
Topic 100. Evaluating the Role of Neuromarketing in Developing Targeted Interventions for UK Consumer Behaviour Change: A Case Study
Topic 101. Analysing the Relationship Between Brain Activity and Brand Recall in UK Television Advertising: A Systematic Study
Topic 102. Examining the Impact of Visual Complexity in Neuromarketing Campaigns on UK Consumer Purchase Intent: A Quantitative Study
Topic 103. Understanding the Influence of Emotional Contagion Through Neuromarketing in UK Social Media Advertising: A Qualitative Study
Topic 104. Assessing the Role of Neuromarketing in Enhancing Brand Equity for UK Startups: A Systematic Study
Topic 105. Evaluating the Neurological Underpinnings of Consumer Resistance to High-Pressure Marketing Tactics in the UK: A Case Study
Topic 106. Analysing the Effect of Neuromarketing on Cross-Cultural Advertising Strategies in the UK: A Systematic Study
Topic 107. Examining the Role of Neuromarketing in Designing Consumer-Centric Loyalty Programs for UK Retail: A Qualitative Study
Topic 108. Understanding the Impact of Neuromarketing on Digital Content Optimisation for UK Streaming Platforms: A Quantitative Study
Topic 109. Assessing the Influence of Neuromarketing on Ethical Consumerism in the UK: A Systematic Study
Topic 110. Evaluating the Role of Real-Time Brainwave Monitoring in Predicting Advertisement Success in the UK: A Case Study
Topic 111. Analysing the Use of Neuromarketing in Predicting UK Consumer Reactions to Political Campaigns: A Quantitative Study
Topic 112. Examining the Effectiveness of Neuromarketing in Addressing UK Consumer Privacy Concerns in Advertising: A Qualitative Study
Topic 113. Understanding the Role of Neuromarketing in Designing Emotional Appeals for UK Nonprofit Organisations: A Systematic Study
Topic 114. Assessing the Neurological Impact of Gamified Advertising on UK Consumer Decision-Making: A Quantitative Study
Topic 115. Evaluating the Role of Neuromarketing in Enhancing Brand Storytelling for UK Tech Startups: A Case Study
Topic 116. Analysing the Effect of Emotional Framing in Neuromarketing Campaigns Targeting UK Gen Z: A Systematic Study
Topic 117. Examining the Role of Cognitive Bias in Shaping UK Consumer Preferences Through Neuromarketing: A Qualitative Study
Topic 118. Understanding the Effectiveness of Virtual Reality in Neuromarketing Strategies for UK Automotive Advertising: A Quantitative Study
Topic 119. Assessing the Role of Neuromarketing in Enhancing Cultural Sensitivity in UK Advertising Campaigns: A Case Study
Topic 120. Evaluating the Potential of Neuromarketing in Addressing the Challenges of Digital Overload for UK Consumers: A Systematic Study
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A Methodical Approach to Choose a Good Neuromarketing Dissertation Topic
Selecting a compelling Neuromarketing dissertation topic requires a methodical approach. Begin by exploring specific aspects of neuromarketing, such as consumer behaviour, neuroimaging techniques, or ethical considerations. Craft a title that not only reflects your unique focus within neuromarketing but also aligns with contemporary issues, ensuring your research aim and methodology contribute meaningfully to the evolving landscape of consumer neuroscience.
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For more neuromarketing thesis topics, please keep checking our website as we keep adding new topics to our existing list of titles.
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