200+ Top Business Administration Dissertation Topics in 2025

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November 14, 2020

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Latest Topics in Business Administration for 2025

Topic 1: Assessing the Adoption of 5G Technology in Business Administration

Research Aim: This business administration topic aims to investigate the adoption and implications of 5G technology in the realm of business administration. The research will explore how businesses integrate 5G into their administrative processes, analyzing the impact on communication, data management, and overall operational efficiency. Through a combination of case studies, surveys, and interviews with industry professionals, the study seeks to provide a thorough understanding of the factors influencing 5G adoption in business administration. The research aims to offer practical insights and strategic recommendations for organizations seeking to leverage 5G technology to enhance their administrative capabilities and maintain a competitive edge in the dynamic business landscape.

Topic 2: Exploring the Impact and Implementation of Robotic Process Automation (RPA)

Research Aim: This business administration research topic aims to investigate the transformative potential of Robotic Process Automation (RPA) in business administration. The research will delve into the adoption, challenges, and outcomes of implementing RPA tools to automate routine administrative tasks. Through a mixed-methods approach involving case studies, interviews, and quantitative analysis of efficiency metrics, the study seeks to provide a comprehensive understanding of how RPA influences workflow optimization, resource utilization, and overall administrative performance. The research aims to offer practical insights and strategic recommendations for organizations navigating the integration of RPA into their business administration processes, ensuring a successful and impactful implementation.

Topic 3: Analysing Generative AI in Business Administration: Revolutionizing Content Creation and its Implications

Research Aim: The mba dissertation topic aims to explore the revolutionary impact of Generative AI in business administration, particularly its role in content creation that closely resembles human-generated work. The research will investigate the applications, challenges, and ethical considerations of integrating Generative AI into administrative processes, focusing on content generation tasks. Through a combination of case studies, expert interviews, and content analysis, the study seeks to provide a comprehensive understanding of how Generative AI influences content creation, creativity, and efficiency in business administration. The research aims to offer insights into best practices, potential risks, and ethical guidelines for organizations leveraging Generative AI in content-intensive administrative workflows.

Topic 4: Exploring the Challenges and Strategies of Siloed Data Integration in Business Administration Work: A Case Study Analysis

Research Aim: The business administration thesis title aims to investigate the challenges and strategies associated with siloed data integration in business administration. The research will delve into the impact of fragmented data across different administrative functions, analyzing how siloed data impedes workflow efficiency, decision-making processes, and overall organizational performance. Through a mixed-methods approach, incorporating surveys, interviews, and case studies, the study seeks to provide a comprehensive understanding of the factors contributing to data silos and effective strategies for integration. The research aims to offer practical insights and recommendations for organizations seeking to break down data silos and enhance the integration of information across various facets of business administration work.

Topic 5: To Evaluate the Impact of Web 3.0 and Metaverse Technologies on Business Administration

Research Aim: This MBA project thesis aims to investigate the transformative influence of Web 3.0 and Metaverse technologies in the realm of business administration. The research will explore how these emerging technologies reshape communication, collaboration, and administrative processes within organizations. Through a comprehensive review of industry practices, case studies, and user experience assessments, the study seeks to provide insights into the potential benefits, challenges, and strategic considerations for businesses embracing Web 3.0 and Metaverse concepts. The research aims to offer practical recommendations for organizations seeking to leverage these technologies effectively and stay ahead in the evolving landscape of business administration.

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Topic 6: The Use of AI-based Financial Technology for the Development of the Corporate Sector of the UK

Research Aim: AI-based Financial Technology Systems have revolutionized the Standard Operational Practices of the corporate industry, particularly in the UK's IT and banking sectors. This research is one of the MBA finance project topics, which aims to investigate the development of Financial Technology through the use of artificial intelligence in the IT and banking sectors of the UK.

Topic 7: Impact of Contemporary Workplace Technology on the Performance of Corporate Managers

Research Aim: There are few circumstances in which organisations can function effectively without utilising contemporary technologies in the workplace, particularly tools such as computers and phones. This study is one of the topics for MBA dissertation. Identifying whether organisations rely on technology or whether technology offers business prospects is a very tough question to answer. The study also analyses how improved organisational effectiveness is positively associated with contemporary workplace technology. This study adopts a qualitative approach to accomplish the research project.

Topic 8: Examining the Critical Challenges of Online Business Start-ups and Young Entrepreneurs

Research Aim: The purpose of the study is to examine the challenges faced by online business startups and young entrepreneurs during the first year of business. The data has been collected from business school students who have started online businesses over the last few years. The data is ]collated through a survey questionnaire. The data is then analysed using partial least squares structural equation modelling. The MBA thesis title aims to highlight the critical challenges and present methods that can be adopted to mitigate the risks associated with these challenges.

Topic 9: The Importance of Employee Welfare Management and it's Impact on their Performance: Evidence from Muti-National Enterprises within UK

Research Aim: This MBA thesis topic aims to present key findings which can be used by organizations and businesses to understand the importance of employee welfare for optimum business management and business performance.

Topic 10: Examining the Impact of 'Work-at-Home' Initiatives on Business Environment: Can this Policy be Sustained in the Future?

Research Aim: The study's primary aim is to analyse the effects of lockdown and ‘work-at-home initiatives taken on the services industry of the UK. The MBA research focuses on the changes to workplaces in the services industry of the UK that have implemented the ‘Work-from-Home’ order. Data is collected using survey questionnaires distributed to UK employees employed in various service sectors. The data is analysed using inferential statistics to explore factors that may cause a causal relationship between the factors discovered.

Topic 11: Analysing the Effects of the Pandemic on Exports, GDP Growth, and Issues in Supply Chain Management: A Case of Ready-Made Garments (RMG) Industries of the U.K

Research Aim: The business research aims to investigate the impacts of post-covid global lockdowns on the Ready-Made Garments (RMG) industries of a developing country. The study analyses the effects of the pandemic on exports, GDP growth, and issues in supply chain management. The study intends to use a mixed methods research approach that includes secondary datasets and primary data collection taking place in the form of surveys and semi-structured interview questions. Each dataset is analysed accordingly – inferential statistics, PLS-SEM, and text analysis.

Topic 12: Examining the Role of Innovation in the Development of Successful Business Models and Business Strategies

Research Aim:The primary aim of this business administration research is to analyse the role and significance of innovation on business models and business strategy and explore their connections with economic theory.

Topic 13: Analysing the Use of Public Surveys in Business Administration using Big Data

Research Aim: The study aims to assess the effect of public surveys on the business administration policies of Fortune 500 companies. The study examines the effect of such research tools in organisations using the social network analysis of stakeholders in companies. The data is collected using surveys from various Fortune 500 companies. The data is then analysed using social network analysis.

Topic 14: Examining the Role of Business Administration on Marine Economic Development

Research Aim:The study aims to assess marine economic development's industrial and commercial management aspects. The study analyses the promotion mechanisms of industrial and commercial management for marine economic development. The data is collected and analysed using the promotion model to indicate relevant indicators of business administration and the marine economy.

Topic 15: Optimising Financial Management Systems for Multi-business Corporations: A Case Study of the UK

Research Aim:The primary aim of this research is to propose a quality financial management system/model based on a process-oriented strategy, particularly for multi-business companies, enabling them to achieve their precise strategic and financial goals.

Topic 16: The Effects of Entrepreneurial Passion on Entrepreneurial Behaviour: The Mediating Effect of Self-Efficacy

Research Aim:The study aims to analyse the influence of entrepreneurial passion on entrepreneurial behaviours with the mediating effect of self-efficacy. The research assesses this relationship among masters of business administration students in the UK. The data is collected using a questionnaire distributed using random sampling to masters of business administration students. The data is then analysed using the structural equation modelling techniques in Smart PLS 3.0.

Topic 17: The Influence of Leadership Style and Competence on Young British Business Leaders

Research Aim: The study aims to determine the effect of leadership style and competence on the entrepreneurial passion of young business leaders in the UK. The study identifies leadership styles and competencies that most reflect young business leaders. The data is collected using questionnaires distributed to various business leaders in the UK. The data is then analysed using SPSS for inferential statistics and PLS-SEM.

Topic 18: Examining the Impact of Business Knowledge Flows on Process Improvements

Research Aim:The study aims to analyse knowledge transfer between employees and suppliers using social network analysis. The research is among the best MBA project topics, which examines the relationship to assess its effect on the process improvement of companies. The research collects data from internal documents and internal and external social networks in IT companies. The data is analysed using social network analysis and structural equation modelling.

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Prime Business Administration Research Topics

Topic 19: Analysing the Role of Administrative Leadership during COVID-19 and its Effect on Organisational Management

Research Aim: The primary purpose of the study is to assess the impact of the COVID-19 pandemic on organisational management and the role that administrative leaders play. The study is one of the project topics for business administration, which assesses the various leadership styles, administrative governance, and their effect on organisational management. The data is collected from survey instruments. Analysis of data takes place using partial least square analysis.

Topic 20: Examining the Leadership Competencies and Human Resource Training as an Organisational Response to COVID-19 Pandemic

Research Aim: The primary aim of the study is to investigate the role of domestic and global leadership and human resource training in crisis management. The research looks to study this relationship in the context of the COVID-19 pandemic of 2020. The paper includes the relationship using mixed methods research techniques, which include surveys and semi-structured interviews as instruments for data collection. The paper brings forth meaningful results using PLS-SEM and text analysis.

Topic 21: Analysing Essential Communication Flaws/Gaps Between Senior Management and Project Investors

Research Aim: This study is one of the thesis topics for business administration, which aims to investigate, understand, and analyze the critical communication gap between project investors and business managers. The investigation focuses on understanding the relationship between an organisation's investors and senior management and how the communication gap can negatively impact relationship management. The literature review analyses the modern communication tools, strategies and gaps between shareholders, stakeholders and management leadership. The study concludes by assessing communication channels, strategies and suggestions to eradicate the flaws.

Topic 22: Analysing the Future Applications of Social Media and Digital Platforms on Business Branding and Marketing

Research Aim: This dissertation on marketing for business administration focuses on the rapidly evolving marketing practices in B2B and B2C scenarios. Social media and digital platforms, including Search Engines, are changing the way advertising works; thus, understanding and forecasting the future of digital marketing is essential to business planning and strategies.

Topic 23: Application of Data Science in Business Modelling and Digital Branding: A Review of Computer-Aided Metrics, Framework, and Analytics

Research Aim: MBA marketing dissertations on data science are attracting attraction in business modelling and marketing research spheres. This research focuses on the utilization of data science in studying metrics to propagate effective business modelling and subsequent marketing/branding campaigns.

Topic 24: The Use of Technology in Optimising Organisational Financial Management: A Multi-Disciplinary Business Administration Perspective

Research Aim: This dissertation topic on finance aims to critically analyse how technological enhancements have affected and changed financial management practices. The study also analyses the existing financial technologies currently employed in multi-national organisations.

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Topic 25: Beyond the Border Business Administration; Re-modelling the International Business Development Campaigns by Utilisation of Modern Tools and Platforms

Research Aim:This MBA dissertation topic focuses on applying state-of-the-art administration, R&D, CMS, and business management tools and platforms for global business development campaigns.

Topic 26: Analysing the Relationship Between Brand Image and Brand Loyalty: A Customer Perspective

Research Aim:This research is one of the MBA thesis topics, which focuses on brand image and its relationship with brand loyalty. The researcher aims to explore the customer perspective regarding loyalty towards a brand.

Topic 27: The Role of Influencer Business Branding and its Impact in Excelling Organisational Brand-Image

Research Aim:This research aims to analyse the role of influencer business marketing and branding in the modern digital age. This MBA marketing dissertation topic reviews and discusses the impact caused by influencers and how they can potentially re-engineer the brand image.

Topic 28: Analysing the Impact of Applying Specific Strategic Business Administration Model on Business Performance

Research Aim: This strategic business administration dissertation topic explores the role of strategic administration in improving the business process and enhancing business value. The research explores case studies of leading business administration strategies in a leading organization and quantifies the results.

Topic 29: Customer Satisfaction Index (CSI) and its Function in Business Strategy Design

Research Aim: Customer Satisfaction Index (CSI) is an analytical tool that indicates customer satisfaction with a product, service or company. This research aims to analyse the impact of CSI applications in the business environment and how it helps design a quality business strategy.

Topic 30: Talent Management in Fast-Moving Consumer Goods Industry with a Focus on Talent Retention

Research Aim: Most business dissertation topics in HRM focus on employee engagement. However, talent management is now a rising debate. The Fast-Moving Consumer Goods (FMCG) industries employ various models to develop and retain talent. The primary aim of this dissertation is to analyse the talent management strategies employed in multinational corporations (MNCs) in the FMCG business.

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Most Researched Business Administration Thesis Topics

Topic 37: Impact Of Coronavirus Pandemic on the Global Supply Chain Management

Research Aim: Unprecedented in its scope, the coronavirus pandemic has drawn attention to global supply chains (SCs) from a wider audience. This study aims to identify how the coronavirus pandemic has affected global supply chain management. The study also highlights how supply chain management is essential for economies worldwide. The study uses a mixed methodology to analyse how coronavirus disrupted global supply chain management.

Topic 38: Impact of Big Data Analytics on the Effectiveness of Inventory Management

Research Aim:In business, big data is creating a lot of buzz; big data sets of information may be gathered and analysed to help enterprises optimise almost every aspect of their operations. The study aims to examine how big data impacts inventory management. The study also investigates how data-based solutions increase both business profitability and client services’ value. The study implements a mixed methodology approach to complete the investigation.

Topic 39: How Employee Benefits Programs Impact Employee’s Productivity

Research Aim:Everybody works with the hope of receiving some benefits, and well-being is one of those. The study aims to analyse employee benefit initiatives and how such initiatives influence employees’ job performance. The study also examines how a company can enhance their employee benefit programs. The study adopts a secondary research methodology.

Topic 40: Impact of Cross-Functional Teams on The Performance of Multinational Companies

Research Aim:Gathering experts from many fields together can enhance problem-solving and result in more effective decision-making. The study analyses how various teams or individuals within a corporation with multiple functional specialities collaborate to work towards a shared objective. The study also discusses how cross-functional groups make it simpler to accomplish company objectives. The study uses a mixed methodology to complete the research.

Topic 41: How Business Automation Helps Businesses to Achieve Corporate Success

Research Aim: By removing human interference, business automation uses digital technology to improve the efficiency of repetitive operations and routine procedures. The study focuses on analysing business automation technologies and how they enhance transparency and reporting possibilities. The study also highlights the advantages of automated systems be a strong incentive to improve business processes. The study uses a qualitative research methodology to complete the investigation.

Topic 42: The Impact of Corporate Social Responsibility on Customer Satisfaction: Case Study of the UK's Social Business Sector

Research Aim: The primary aim of this MBA dissertation is to analyse corporate social responsibility's impact on customer satisfaction. The research is among the leading research topics for business administration students, which is completed through a case study on the UK's social business sector.

Topic 43: The Impact of Client Relationship Management on the Client Satisfaction and Loyalty - Evidence from the UK's Micro Financing Banks

Research Aim:The primary aim of this paper is to assess the impact of client relationship management on client satisfaction and loyalty. The data is collected from the UK'smicrofinancingg banks for this study.

Topic 44: Impact Of Managerial Communication On Effective Management Practices

Research Aim: A manager can obtain knowledge through communication that enables him to make decisions and take the necessary measures; effective communication favours management practices. The study aims to examine the impact of managerial communication on the performance of management and management practices. The study also identifies the aspects through which managers can enhance their communication skills. The study implements a mixed methodology approach to complete the investigation.

Topic 45: How Organisational Change Can Impact the Performance Of Employees

Research Aim: Sometimes, organisational changes necessitate significant restructuring, which causes significant life changes for many individuals. The study aims to identify how organisational change can alter an organisation’s structural relationships and employment responsibilities. The research also examines the factors of organisational change through which employee performance can be impacted. The study follows a secondary research methodology to complete the investigation.

Topic 46: Impact Of Management Skills on the Performance of an Entrepreneur

Research Aim: Entrepreneurs with solid managerial skills can quickly accomplish essential tasks. The study aims to examine the significance of management skills on the performance and productivity of an entrepreneur. The study also highlights the managerial abilities through which an entrepreneur can be successful while running the business smoothly. The study employs a qualitative or research approach to complete the investigation.

Topic 47: Analysing How Social Responsibility Affects Customer Loyalty: Evidence from the UK's Social Business Sector (any company can be selected)

Research Aim: Corporate social responsibility directly impacts the company's brand image. The main purpose of the research is to analyse how CSR activities influence customer perception, which in turn impacts customer loyalty and consequently results in the growth of the business.

Topic 48: Do Companies Benefit from Improved Tax Reforms with Effective CRM and Business Information-Based Applications and Technology?

Research Aim:The study’s objective is to explore tax reforms and how to utilize computing and information system-based technologies better. The study examines how the system has gone into the self-correcting models and allowed the organizations to concentrate on current issues instead of reaching and attempting technology on a mere strategic vision.

Topic 49: Impact Of Effective Leadership on Organisational Decision Making

Research Aim:Developing a decision-making procedure is leaders' responsibility. Because it has the potential to enhance or reduce overall productivity. The study is one of the topics for business dissertation, which identifies how effective leadership manages the corporate decision-making process. The main objective of this study is to explore the critical traits of corporate leadership and how these traits impact the decision-making process. The study adopts a mixed methodology to complete the investigation.

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List of MBA Finance Project Topics

Topic 50. Analysing the Influence of Transformational Leadership on Employee Retention in Tech Startups: A Case Study of London-Based Firms

Topic 51. Assessing the Effectiveness of Customer-Centric Strategies in Driving Brand Loyalty: A Quantitative Study of the FMCG Sector

Topic 52. Examining the Impact of Sustainable Supply Chain Practices on Corporate Performance: A Systematic Study of European Retailers

Topic 53. Evaluating the Role of Artificial Intelligence in Enhancing Decision-Making Processes in SMEs: A Qualitative Study in the UK

Topic 54. Understanding the Relationship Between Corporate Social Responsibility Initiatives and Consumer Perception: A Quantitative Study in the Automobile Industry

Topic 55. Examining the Challenges and Opportunities of Remote Work Implementation Post-Pandemic: A Case Study of Multinational Corporations in Europe

Topic 56. Analysing the Effect of Dynamic Pricing Strategies on Consumer Purchase Behaviour in E-Commerce: A Systematic Study

Topic 57. Assessing the Impact of Organisational Culture on Innovation Capabilities: A Case Study of High-Growth Startups

Topic 58. Evaluating the Role of Digital Marketing Tools in Enhancing SME Market Competitiveness: A Qualitative Study in the Retail Sector

Topic 59. Understanding the Strategic Implications of Blockchain Adoption in Supply Chain Management: A Systematic Study of Global Logistics Firms

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Supply Chain Topics in Business Administration (MBA) for 2025

Topic 60. Analysing the Role of Artificial Intelligence in Optimising Supply Chain Operations: A Qualitative Study

Topic 61. Evaluating the Impact of Blockchain Technology on Supply Chain Transparency: A Systematic Study

Topic 62. Examining the Effectiveness of Digital Twins in Improving Supply Chain Resilience: A Case Study

Topic 63. Assessing the Role of Sustainable Supply Chain Practices in Enhancing Corporate Social Responsibility: A Quantitative Study

Topic 64. Exploring the Use of IoT Devices in Real-Time Supply Chain Monitoring: A Systematic Study

Topic 65. Understanding the Impact of Green Logistics on Reducing Carbon Emissions: A Qualitative Study

Topic 66. Analysing the Role of Predictive Analytics in Enhancing Demand Forecast Accuracy: A Case Study

Topic 67. Evaluating the Impact of Autonomous Vehicles on Last-Mile Delivery Efficiency: A Quantitative Study

Topic 68. Examining the Challenges of Circular Supply Chain Implementation in Emerging Markets: A Qualitative Study

Topic 69. Assessing the Effect of Supplier Relationship Management on Supply Chain Risk Mitigation: A Systematic Study

Topic 70. Exploring the Role of Cloud Computing in Enhancing Supply Chain Collaboration: A Case Study

Topic 71. Understanding the Impact of Trade Wars on Global Supply Chain Configurations: A Qualitative Study

Topic 72. Analysing the Adoption of Robotic Process Automation (RPA) in Warehouse Management: A Quantitative Study

Topic 73. Evaluating the Use of Big Data Analytics in Identifying Supply Chain Bottlenecks: A Systematic Study

Topic 74. Examining the Role of Dynamic Pricing Models in Improving Supply Chain Profitability: A Case Study

Topic 75. Assessing the Role of Cybersecurity Measures in Protecting Supply Chain Data Integrity: A Quantitative Study

Topic 76. Exploring the Challenges of Multi-Modal Logistics Integration in E-Commerce Supply Chains: A Qualitative Study

Topic 77. Understanding the Impact of Lean Supply Chain Practices on Operational Efficiency: A Systematic Study

Topic 78. Analysing the Role of Collaborative Supply Chain Networks in Achieving Agility: A Case Study

Topic 79. Evaluating the Effectiveness of AI-Driven Route Optimisation Tools in Reducing Delivery Costs: A Quantitative Study

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E-Commerce Topics in Business Administration (MBA) for 2025

Topic 80. Analysing the Role of Personalisation in Enhancing Customer Experience in E-Commerce: A Qualitative Study

Topic 81. Evaluating the Impact of Social Media Advertising on E-Commerce Sales Growth: A Quantitative Study

Topic 82. Examining the Role of Augmented Reality in Improving Online Shopping Experiences: A Case Study

Topic 83. Assessing the Impact of AI-Driven Chatbots on Customer Retention in E-Commerce: A Systematic Study

Topic 84. Exploring the Use of Blockchain Technology in Ensuring Secure E-Commerce Transactions: A Qualitative Study

Topic 85. Understanding the Role of Subscription Models in Driving Revenue for E-Commerce Platforms: A Quantitative Study

Topic 86. Analysing the Challenges of Cross-Border E-Commerce Logistics: A Case Study

Topic 87. Evaluating the Effectiveness of Dynamic Pricing Strategies in E-Commerce: A Systematic Study

Topic 88. Examining the Influence of User-Generated Content on Purchase Decisions in E-Commerce: A Qualitative Study

Topic 89. Assessing the Impact of Voice Commerce on Consumer Behaviour: A Quantitative Study

Topic 90. Exploring the Role of Sustainability Initiatives in E-Commerce Branding: A Case Study

Topic 91. Understanding the Effect of Mobile App Usability on E-Commerce Customer Loyalty: A Systematic Study

Topic 92. Analysing the Role of Data-Driven Marketing in Enhancing E-Commerce Performance: A Qualitative Study

Topic 93. Evaluating the Impact of Influencer Partnerships on E-Commerce Brand Awareness: A Quantitative Study

Topic 94. Examining the Use of Gamification Strategies to Increase Engagement in E-Commerce Platforms: A Case Study

Topic 95. Assessing the Role of Omni-Channel Strategies in Improving Customer Satisfaction in E-Commerce: A Systematic Study

Topic 96. Exploring the Challenges of Return Management in E-Commerce Supply Chains: A Qualitative Study

Topic 97. Understanding the Impact of Cybersecurity Practices on Consumer Trust in E-Commerce: A Quantitative Study

Topic 98. Analysing the Influence of Same-Day Delivery Services on Customer Satisfaction: A Case Study

Topic 99. Evaluating the Role of Artificial Intelligence in Predicting Consumer Preferences in E-Commerce: A Systematic Study

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Marketing Topics in Business Administration (MBA) for 2025

Topic 100. Analysing the Effectiveness of Emotional Branding Strategies in Building Customer Loyalty: A Case Study

Topic 101. Evaluating the Impact of Content Marketing on Lead Generation in B2B Enterprises: A Quantitative Study

Topic 102. Examining the Role of Neuromarketing in Predicting Consumer Purchase Behaviour: A Systematic Study

Topic 103. Assessing the Effectiveness of Influencer Marketing Campaigns on Brand Equity: A Qualitative Study

Topic 104. Exploring the Impact of Augmented Reality on Marketing Strategies for Retail Brands: A Case Study

Topic 105. Understanding the Role of Customer Relationship Management (CRM) Systems in Personalised Marketing: A Quantitative Study

Topic 106. Analysing the Challenges of Cross-Cultural Marketing in Global Branding: A Qualitative Study

Topic 107. Evaluating the Use of Big Data Analytics in Optimising Digital Marketing Campaigns: A Systematic Study

Topic 108. Examining the Effectiveness of Green Marketing Strategies in Driving Brand Loyalty: A Quantitative Study

Topic 109. Assessing the Role of Omnichannel Marketing in Enhancing Customer Engagement: A Case Study

Topic 110. Exploring the Influence of Social Media Algorithms on Consumer Purchase Decisions: A Systematic Study

Topic 111. Understanding the Impact of Interactive Content on Consumer Engagement in Digital Marketing: A Quantitative Study

Topic 112. Analysing the Role of Storytelling in Building Emotional Connections with Customers: A Qualitative Study

Topic 113. Evaluating the Impact of Mobile Marketing Campaigns on Consumer Behaviour: A Case Study

Topic 114. Examining the Role of Artificial Intelligence in Predictive Marketing Strategies: A Systematic Study

Topic 115. Assessing the Effectiveness of Loyalty Programmes in Enhancing Customer Retention: A Quantitative Study

Topic 116. Exploring the Use of Gamification in Marketing Strategies for Millennials: A Case Study

Topic 117. Understanding the Impact of Negative Online Reviews on Brand Reputation: A Systematic Study

Topic 118. Analysing the Effectiveness of Programmatic Advertising in Increasing Conversion Rates: A Quantitative Study

Topic 119. Evaluating the Role of Experiential Marketing in Creating Memorable Brand Experiences: A Qualitative Study