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Marketing management is a field of study that plays a significant role in business success. It involves optimizing the marketing aspects of a business, such as setting up and achieving business objectives and growth trends based on the demands. Therefore, this study area is highly influential in the modern digital world, so students must choose interesting marketing management dissertation topics for their study modules.
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List of Marketing Management Research Topics for 2025
Topic 1: Consumer Behavior in Digital Marketing: Understanding the Influence of Social Media on Purchase Decisions"
Research Aim: To examine the impact of social media on consumer behavior in digital marketing, employing a mixed-methods approach combining qualitative analysis of social media interactions with quantitative surveys to identify patterns and trends in consumer purchase decisions. This study will utilize a combination of qualitative content analysis to examine social media content and quantitative surveys to gather data on consumer perceptions and purchasing behavior, allowing for a comprehensive understanding of the relationship between social media engagement and consumer decision-making.
Topic 2: Brand Management Strategies in the Era of Digital Disruption: A Comparative Analysis of Traditional and Online Brand Building Techniques
Research Aim: To compare traditional and online brand management strategies in the context of digital disruption, employing a qualitative research methodology to analyse case studies and interviews with marketing professionals to identify best practices and emerging trends in brand management. This research will utilize a qualitative approach, conducting in-depth interviews with marketing practitioners and analysing case studies of successful brand management campaigns to gain insights into the effectiveness of traditional and online branding techniques in navigating digital disruption.
Topic 3: Customer Relationship Management (CRM) in E-commerce: Assessing the Impact of Personalization and Data Analytics on Customer Retention
Research Aim: To evaluate the effectiveness of customer relationship management (CRM) strategies in e-commerce, employing a quantitative research methodology to analyse customer data and conduct surveys to assess the impact of personalization and data analytics on customer retention. This study will utilize a quantitative approach, collecting and analysing customer data from e-commerce platforms and conducting surveys to measure customer satisfaction and loyalty, allowing for a statistical assessment of the effectiveness of CRM strategies in driving customer retention.
Topic 4: Digital Marketing Performance Measurement: Developing Key Performance Indicators (KPIs) for Evaluating Digital Marketing Campaign Effectiveness
Research Aim: To develop key performance indicators (KPIs) for evaluating the effectiveness of digital marketing campaigns, employing a mixed-methods approach combining qualitative interviews with marketing professionals and quantitative analysis of campaign metrics to identify relevant KPIs. This research will utilize a mixed-methods approach, conducting qualitative interviews with marketing experts to gather insights into effective digital marketing measurement practices and analysing quantitative data on campaign performance metrics to identify and validate KPIs for evaluating digital marketing effectiveness.
Topic 5: Sustainable Marketing Practices: Assessing Consumer Perception and Behavior Towards Eco-Friendly Products and Brands
Research Aim: To assess consumer perception and behavior towards eco-friendly products and brands, employing a mixed-methods approach combining qualitative focus groups and quantitative surveys to analyse attitudes and purchase intentions related to sustainability. This study will utilize a mixed-methods approach, conducting qualitative focus groups to explore consumer attitudes towards sustainable marketing practices and administering quantitative surveys to measure consumer perceptions and purchase behavior, allowing for a comprehensive understanding of the relationship between sustainability and consumer preferences.
Top Research Topics in Marketing Management
Topic 6: Marketing Management of the Educational Sector in the United Kingdom: A Case Study of the U.K
Research Aim: The study investigates the marketing management of the educational sector in the United Kingdom (UK). This marketing management thesis topic provides insights into the marketing management of the educational sector in the UK. They help educational institutions to develop more effective marketing strategies that improve student recruitment, retention, and satisfaction. This research project requires a mixed-method approach to deeply observe the marketing management of the educational sector in U.K.
Topic 7: Exploring the New Media and Marketing Communication Management in the U.K: A Comprehensive Analysis
Research Aim: The study aims to explore new media and marketing communication strategies in the U.K. by conducting a comprehensive analysis. United Kingdom businesses use new and different marketing ideas to build better communication. This research title for marketing management requires a quantitative approach that uses surveys for this research to study U.K. consumers' perceptions of marketing messages and brands.
Topic 8: Impact of Social Media Strategies on Business-To-Business Marketing Management With a Focus on Sales and Selling Process: A Case Study
Research Aim: The study aims to comprehend the impact of social media methods on business-to-business (B2B) marketing with a particular emphasis on managing sales. Social media is becoming an increasingly crucial platform for B2B marketers looking to reach and engage their target audience. The study uses a mixed-method approach to complete the research project. To highlight the critical challenges and present methods for mitigating their risks.
Topic 9: Exploring Industrial Marketing Management for Better Business Growth: A Case Study
Research Aim: Through a case study of marketing management project topic, we explore industrial marketing management to achieve sustainable growth in the industrial sector. The case study uses a mixed-method approach, allowing a complete analysis of a company's marketing strategies, challenges, and successes. This study covers various aspects of industrial marketing management, including market segmentation, product positioning, distribution channels, pricing strategies, and promotion tactics
Topic 10: Defining the Marketing Management Issues in Business-To-Business Transactions
Research Aim: The study investigates market management issues in B2B transactions to understand the unique challenges. This research includes market segmentation, developing effective communication strategies, and building and maintaining client relationships. Also, this research understands the decision-making process, pricing strategies, and distribution channels. The research uses the mixed method to understand the complexity of B2B transactions.
Topic 11: Understanding the Relationship Between Marketing Management and Management Science
Research Aim: The research examines how marketing management processes can improve using management science. Management science uses mathematical and statistical tools to address complicated management problems. This study investigates the relationship between management science and marketing management, and a qualitative approach can aid in the completing of the research.
Trending Marketing Management Thesis Topics
Topic 12: Investigating the Role of Brand Personality in Building Brand Equity: A Study of Consumer Perceptions
Research Aim: This study seeks to understand how companies can manage brand personality to create a strong and lasting relationship with their customers. It requires data to understand brand personality perceptions. The research also provides practical recommendations for marketers on how to build and manage their brand identity to enhance brand equity. It adopts a qualitative approach to achieve the research project.
Topic 13: The Impact of Personalisation on Consumer Behaviour: A Study of Personalised Marketing Management
Research Aim: This research topic for marketing management students, aims to examine the impact of personalisation on consumer behaviour, focusing on personalised marketing management. This study uses a marketing technique to meet customers' needs. The research requires a qualitative approach to collecting consumer data to test the impact of different personalisation strategies.
Topic 14: Exploring the Influence of Culture on Marketing Management Strategies: A Comparative Analysis of Western and Eastern Markets
Research Aim: The study investigates the impact of culture on marketing techniques through a comparative investigation of Western and Eastern markets. Surveys and focus groups use to obtain consumer data to investigate their impressions of marketing. Businesses negotiate the complexity of global marketplaces by understanding the cultural components of marketing management. This study uses a quantitative methodology to complete the research project.
Topic 15: The Impact of Green Marketing on Consumer Behaviour: A Study of Environmentally Conscious Consumers
Research Aim: The study examines the impact of green marketing on customer behaviour. The findings of the study are to manage more successful green marketing strategies that boost customer satisfaction. Through green marketing, businesses can respond to consumers' environmentally conscious demands and contribute to sustainable development. This study adopts a mixed-methods approach to accomplish the research project.
Topic 16: Examining the Influence of Marketing Strategy Implementation on the Performance of human resource: A Case Study of Sainsbury’s Plc UK
Research Aim: This study aims to examine the Influence of marketing strategy implementation on the performance of human research working in the UK corporate sector. J Sainsbury plc (or any other organisation can select) is selected as a case to complete this research. Additionally, brand management thesis topics will provide valuable insights into the importance of marketing management for industries and helps to improve human resources. It adopts a mixed-method approach to accomplish the research project.
Quality Marketing Management Research Topics For Undergraduate Students in 2025
Topic 17. Assessing the Influence of Social Media Algorithms on UK Consumer Buying Behaviour: A Quantitative Study
Topic 18. Understanding the Role of Gamification in Brand Loyalty Development: A Systematic Study
Topic 19. Evaluating the Effectiveness of Cause-Related Marketing Campaigns in the UK Fashion Industry: A Case Study
Topic 20. Examining the Impact of Influencer Marketing on SME Brand Awareness: A Qualitative Study
Topic 21. Analysing the Use of AI-Powered Personalisation in E-commerce Marketing Strategies: A Quantitative Study
Topic 22. Understanding Consumer Trust in Mobile Payment Systems: A Systematic Study of Marketing Strategies
Topic 23. Evaluating the Role of Experiential Marketing in Reviving Retail Store Popularity Post-Pandemic: A Case Study
Topic 24. Examining the Effectiveness of Email Marketing in Retaining Online Subscription Customers: A Qualitative Study
Topic 25. Assessing the Role of User-Generated Content in Driving Engagement for UK Travel Brands: A Quantitative Study
Topic 26. Analysing the Shift Towards Ethical Consumerism in Marketing Campaigns: A Systematic Study
Topic 27. Understanding the Influence of Corporate Social Responsibility Initiatives on Customer Perceptions: A Case Study in the Food Industry
Topic 28. Evaluating the Effectiveness of Hybrid Marketing Events in Increasing Brand Visibility: A Quantitative Study
Topic 29. Examining the Role of Chatbots in Enhancing Customer Experiences in the UK Banking Sector: A Case Study
Topic 30. Assessing the Impact of Interactive Video Ads on Online Purchase Intentions: A Systematic Study
Topic 31. Analysing the Effectiveness of Social Responsibility Branding on Customer Retention: A Qualitative Study
Topic 32. Understanding the Integration of Sustainability in Product Packaging Marketing: A Case Study of UK Retail Brands
Topic 33. Evaluating the Role of Augmented Reality in Promoting Luxury Goods: A Quantitative Study
Topic 34. Examining the Shift in Consumer Behaviour Towards Subscription Services in the Digital Era: A Systematic Study
Topic 35. Assessing the Effectiveness of Virtual Influencers in Digital Marketing Campaigns: A Qualitative Study
Topic 36. Analysing the Role of Data-Driven Decision-Making in Marketing Strategy Optimisation: A Case Study of UK Tech Firms
Topic 37. Understanding the Effectiveness of Loyalty Programs in Increasing Customer Lifetime Value: A Quantitative Study
Topic 38. Evaluating the Adoption of Voice Search Optimisation in UK Retail Marketing Strategies: A Systematic Study
Topic 39. Examining the Role of Online Communities in Shaping Brand Advocacy: A Qualitative Study
Topic 40. Assessing the Impact of Dynamic Pricing Strategies on UK Consumer Perceptions: A Case Study
Interesting Marketing Management Dissertation Topics For Master Students in 2025
Topic 41. Assessing the Impact of Artificial Intelligence on Predictive Consumer Behaviour Models: A Quantitative Study
Topic 42. Understanding the Effectiveness of Omnichannel Marketing Strategies in Enhancing Customer Loyalty: A Systematic Study
Topic 43. Examining the Role of Interactive Marketing in Driving Engagement for UK Higher Education Institutions: A Case Study
Topic 44. Evaluating the Adoption of Blockchain Technology in Enhancing Marketing Transparency: A Qualitative Study
Topic 45. Analysing the Influence of Personalised Advertising on Consumer Privacy Concerns: A Systematic Study
Topic 46. Assessing the Effectiveness of Data-Driven Content Marketing in Building Brand Credibility: A Case Study in the UK Retail Sector
Topic 47. Understanding the Impact of Sustainability-Focused Marketing on Millennial Purchase Decisions: A Quantitative Study
Topic 48. Examining the Role of Social Media Crisis Management in Shaping Brand Reputation: A Qualitative Study
Topic 49. Evaluating the Influence of Cultural Values on Global Marketing Strategies: A Case Study of UK Multinational Corporations
Topic 50. Analysing the Effectiveness of Neuromarketing in Understanding Subconscious Consumer Preferences: A Systematic Study
Topic 51. Assessing the Role of Virtual Reality Experiences in Tourism Marketing: A Quantitative Study
Topic 52. Understanding the Impact of Digital Transformation on Marketing Operations in SMEs: A Case Study in the UK
Topic 53. Evaluating the Effectiveness of Predictive Analytics in Optimising Marketing Campaign ROI: A Qualitative Study
Topic 54. Examining the Role of Subscription-Based Models in Shaping Consumer Expectations: A Systematic Study
Topic 55. Analysing the Influence of Brand Activism on Consumer Trust and Loyalty: A Case Study of UK FMCG Brands
Topic 56. Assessing the Role of User-Generated Content in Building Brand Communities: A Quantitative Study
Topic 57. Understanding the Effectiveness of Retargeting Strategies in Online Advertising: A Systematic Study
Topic 58. Evaluating the Impact of Augmented Reality Apps on Consumer Shopping Experiences: A Case Study
Topic 59. Examining the Role of Big Data in Designing Personalised Marketing Campaigns: A Qualitative Study
Topic 60. Analysing the Effectiveness of Sustainability Certifications in Driving Brand Preference: A Quantitative Study
Topic 61. Assessing the Influence of Emotionally Charged Advertisements on Purchase Intentions: A Systematic Study
Topic 62. Understanding the Role of Corporate Partnerships in Enhancing Marketing Effectiveness: A Case Study
Topic 63. Evaluating the Role of Crowdsourcing in Marketing Innovation: A Qualitative Study
Topic 64. Examining the Effectiveness of Geo-Targeted Marketing Campaigns in Driving Foot Traffic: A Quantitative Study
Topic 65. Analysing the Impact of Visual Storytelling on Brand Perception in the Digital Age: A Systematic Study
Topic 66. Assessing the Effectiveness of Cross-Cultural Marketing Strategies in Increasing Global Brand Equity: A Case Study
Topic 67. Understanding the Adoption of AI-Powered Customer Relationship Management Tools in Marketing: A Qualitative Study
Topic 68. Evaluating the Role of Brand Archetypes in Shaping Consumer Connections: A Systematic Study
Topic 69. Examining the Effectiveness of Influencer Partnerships in Marketing to Gen Z: A Case Study
Topic 70. Analysing the Role of Multisensory Marketing in Shaping Consumer Behaviour: A Quantitative Study
Topic 71. Assessing the Impact of Short-Form Video Content on Brand Recall: A Systematic Study
Topic 72. Understanding the Role of Ethical Marketing in Enhancing Brand Reputation: A Qualitative Study
Topic 73. Evaluating the Effectiveness of Collaborative Marketing Campaigns in the Music Industry: A Case Study
Topic 74. Examining the Influence of Eco-Labelling on UK Consumer Buying Decisions: A Quantitative Study
Topic 75. Analysing the Role of Consumer Reviews in Shaping Online Retailer Reputation: A Systematic Study
Topic 76. Assessing the Impact of Digital Word-of-Mouth Marketing on Small Business Growth: A Qualitative Study
Topic 77. Understanding the Effectiveness of Emotional Branding in the Luxury Goods Market: A Case Study
Topic 78. Evaluating the Use of Predictive Analytics in Anticipating Market Trends: A Systematic Study
Topic 79. Examining the Role of Interactive Marketing Techniques in Boosting Engagement for Non-Profit Organisations: A Qualitative Study
Topic 80. Analysing the Impact of Brand Transparency on Millennial Purchasing Habits: A Quantitative Study
Prime Dissertation Topics in Marketing Management For PhD Students
Topic 81. Analysing the Role of Artificial Intelligence in Transforming Consumer-Centric Marketing Strategies: A Qualitative Study
Topic 82. Assessing the Long-Term Effects of Brand Activism on Organisational Growth: A Systematic Study
Topic 83. Examining the Role of Sustainable Marketing Practices in Shaping Consumer Behaviour: A Case Study of UK FMCG Companies
Topic 84. Evaluating the Impact of Digital Ecosystems on Marketing Efficiency: A Quantitative Study
Topic 85. Understanding the Integration of Ethical AI in Consumer Data Analysis for Marketing: A Systematic Study
Topic 86. Analysing the Role of Experiential Marketing in Enhancing Luxury Brand Perceptions: A Case Study of the UK Market
Topic 87. Assessing the Effects of Dynamic Pricing on Customer Retention in the E-commerce Sector: A Quantitative Study
Topic 88. Examining the Relationship Between Data Privacy Laws and Digital Marketing Effectiveness: A Qualitative Study
Topic 89. Evaluating the Role of Digital Twins in Personalising Consumer Experiences: A Systematic Study
Topic 90. Understanding the Evolution of Influencer Marketing Strategies in Niche Markets: A Case Study of the UK Beauty Industry
Topic 91. Analysing the Effectiveness of Predictive Analytics in Forecasting Customer Lifetime Value: A Quantitative Study
Topic 92. Assessing the Influence of Cross-Border E-commerce on Brand Equity: A Case Study of UK Export-Oriented Brands
Topic 93. Examining the Role of Behavioural Economics in Crafting Persuasive Marketing Campaigns: A Systematic Study
Topic 94. Evaluating the Effectiveness of AI-Driven Sentiment Analysis in Social Media Marketing: A Qualitative Study
Topic 95. Understanding the Impact of Phygital Marketing Strategies on Consumer Engagement: A Case Study in the Retail Sector
Topic 96. Analysing the Role of Gamification in Fostering Customer Loyalty in Digital Platforms: A Quantitative Study
Topic 97. Assessing the Adoption of Circular Economy Principles in Marketing Strategies: A Systematic Study
Topic 98. Examining the Influence of Consumer Neuroscience on Personalised Advertising: A Qualitative Study
Topic 99. Evaluating the Effectiveness of AI-Powered Recommendation Engines in Online Retail: A Quantitative Study
Topic 100. Understanding the Strategic Use of Brand Heritage in Modern Marketing Campaigns: A Case Study of UK Brands
Topic 101. Analysing the Role of Blockchain in Enhancing Transparency in Supply Chain Marketing: A Systematic Study
Topic 102. Assessing the Impact of AI Chatbots on Customer Satisfaction in Service-Based Industries: A Case Study in the UK
Topic 103. Examining the Role of Emotional AI in Creating Personalised Customer Experiences: A Qualitative Study
Topic 104. Evaluating the Role of Visual AI in Driving Consumer Engagement in Digital Advertising: A Systematic Study
Topic 105. Understanding the Impact of Cultural Intelligence on Global Marketing Strategies: A Case Study of UK MNCs
Topic 106. Analysing the Use of Hyper-Personalisation in Enhancing Digital Marketing Campaigns: A Quantitative Study
Topic 107. Assessing the Effects of Mobile-First Marketing Strategies on Consumer Purchase Decisions: A Systematic Study
Topic 108. Examining the Impact of Co-Creation on Customer Relationships in Digital Platforms: A Qualitative Study
Topic 109. Evaluating the Effectiveness of Video-First Marketing in Capturing Gen Z's Attention: A Quantitative Study
Topic 110. Understanding the Role of Consumer Data Sovereignty in Ethical Marketing Practices: A Case Study of the UK Market
Topic 111. Analysing the Role of AI-Driven Predictive Modelling in Revolutionising Marketing Strategies: A Systematic Study
Topic 112. Assessing the Effectiveness of Digital-First Brand Launches in the Post-Pandemic Era: A Case Study
Topic 113. Examining the Impact of Social Commerce on Brand Perception in the UK: A Qualitative Study
Topic 114. Evaluating the Role of Consumer Behavioural Analytics in Designing Real-Time Marketing Campaigns: A Systematic Study
Topic 115. Understanding the Effectiveness of Multi-Generational Marketing in Addressing Consumer Diversity: A Case Study in the UK
Topic 116. Analysing the Role of Ethical Branding in Mitigating Greenwashing Concerns: A Quantitative Study
Topic 117. Assessing the Influence of Mixed Reality in Creating Immersive Brand Experiences: A Systematic Study
Topic 118. Examining the Integration of ESG (Environmental, Social, Governance) Principles in Marketing Communications: A Qualitative Study
Topic 119. Evaluating the Impact of AI-Powered Voice Assistants on Marketing Effectiveness: A Quantitative Study
Topic 120. Understanding the Role of Predictive Consumer Segmentation in Crafting Targeted Marketing Campaigns: A Case Study
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Importance of Selecting the Best Marketing Management Dissertation Topic
Choosing the right marketing management dissertation topic is vital for academic and professional growth. It highlights your understanding, addresses real-world challenges, and opens doors to future opportunities in research or industry. A well-chosen topic sets the stage for a rewarding dissertation journey.
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