Templates Research Proposal Form

Section One: Title, objective, responsibilities

Topic: To determine different market entry strategies employed by businesses to enter emerging markets globally

· To understand the concept of emerging markets

· To determine different strategies employed by businesses to enter emerging markets

· To assess the most effective strategy for entering emerging markets

Section Two: Reasons for choosing this research project

The reason for choosing this topic is my interest in understanding how emerging markets benefits businesses to grow and how multinational companies today have developed global presence

Section Three: Literature sources searched

The importance of the institutional context or institutional environment has been elevated by the increased interest in emerging markets, in which institutions differ significantly from those of developed economies (Hoskisson et al., 2000, Wright et al., 2005). As emerging markets are increasingly opened up through economic liberalization, and developed economies are becoming saturated and highly competitive with diminishing long-term potential, firms look to emerging economies for less competitive markets, increasing disposable incomes and large populations of young consumers (Sakarya et al., 2007).