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In the contemporary world, the importance of technology is being enhanced in providing the best experiences to tourists. For instance, airlines are providing luxury travelling experience. For the tourism industry; the development of technology provides ease of travelling, ease of accommodation and stay in the desired resorts within a tourist package (Chung et al, 2015). Students use telecommunication and communication devices for the purpose of the study. Manufacturing facilities also use technologies for reducing wastages from operations. Similarly, technology is important for every sector of the world (Brida et al, 2013).
From the viewpoint of (Zhou and Teo, 2017) Information and Communication Technology (ICT) refers to the interface that involves communication and telecommunication. ICT provides the infrastructure that enables users to transfer information using communication devices. As mentioned above, technological development is necessary for every field of life, museums are also developing with technological advancement in order to attract tourists (Jung et al, 2016). This report is going to discuss a start-up idea of Augmented Reality (AR) in museums. The report has discussed the target market for this technology, sector size, level of implementing technology and business process for technology. Moreover, it has included the start-up details and usefulness of technology in museums. It has also included student reflection for AR.
Technological development is the need of today’s businesses. The business idea in this report is Speaking Celt in AR. Following is the characteristics of the target market which can benefit start-up for Augmented Reality application as the Speaking Celt.
The target for AR should be a sector that can invest heavily. This application requires intensive capital. Museums in United Kingdom (UK) are able to spend huge money for the development of technologies (Ciecko, 2018). The customers would like to visit museums with the creativity and advancement in the technology. Visitors will find it adorable if they find an experience of storytelling of the history with the 3 Dimension (3D) effects of the object. There 2,500 Museums in UK (Museum Association, 2018). The segments of museums are divided in several parts. They are explained briefly:
Natives: Native people would like to visit museum with their children so that they and their children can get knowledge of the culture and history of the UK (McIntyre, 2013; Ament, 2013).
Gender: Male and females both visits museum 50/50 per cent in UK (Museum Next, 2018, Brida et al, 2013).
Businessmen like to visit museums when they come with their families (McIntyre, 2013).
Lifestyle: People who have some relatives in the other region they also like to visit several places, hence, if they hear about an amazing place to visit they like to visit the place (Brida et al, 2013; McIntyre, 2013).
International tourists: There are multicultural people resides in the UK. They would like to visit the museum where history is being told using AR technology. Moreover, international tourists would also admire to visit the museum with an adorable advancement of technology (McIntyre, 2013; Ament, 2013).
Age: Visitors of more than 55 are the targeted age for Museum (Museum Next, 2018, Brida et al, 2013)
Retired people are interested to travel for a peaceful environment. This is why they are also targeted for museum (Brida et al, 2013).
Technology is one of the important parts of the businesses. It provides ease of accomplishing tasks. Furthermore, it gives innovation in the businesses. Similarly, technology of AR can bring innovation to the museums. However, technology has been vulnerable to implement in the organizations. In this situation, the business ownership of company will face different challenges when it will implement AR technology. Such as:
The museums can be the best target sector for this application. Museums are encouraging the implementation of digital technology for virtual audio and visual effects. There are different forms of virtual creations for the avatars in a Museum. It can be in the form of an application or it can be a system that will provide Speaking Celt (Jorner, 2017). With the benefits of AR, a technology museum will get several benefits.
The idea is for improving museum facilities with the use of Speaking Celts in AR. Following are the characteristics of AR, market gap, changes using new technology in museums and target sector for AR has discussed:
Augmented Reality is a useful invention of technology. Its implementation in the museum is increasing in this era. There are different forms of AR; it is in the different forms with which customers can get pleasant experience (Hsiao et al, 2016). AR is the layers for generating computer image in order to enhance the real-world experience (Dunleavy and Dede, 2014). It enables customers to discover details of the history in a museum either it is a word, letter or punctuation mark. The layers of AR also provide an interface that is observable and understandable for the visitor (Chen et al, 2015). Following are characteristics of AR:
There are unbound possibilities for the technological advancement using AR technological innovation. Contextual information can be brought for the students in the museums (Ciecko, 2018). It is to give knowledge about the particular object placed in the museum. This seamless experience gives a magical experience when a visitor is told the story of the object placed in 3D facilities to develop the entirely new technology that is Speaking Celts (Rauschnabel and Ro, 2016). The graph below explains that which segment is using the technology of Augmented Reality,
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For creativity purpose, different museums are using AR technology. The result for implementing AR in museums gives a magical experience to the visitors. They get 3D experience and objects move in the museum galleries (Palladino, 2017; The Franklin University, 2018). Visitors explore a variety of animations such as in The Franklin Institute statues of the first emperor have been placed. It showcases the statues that feel like, are moving in real (Pew Center of Arts, 2018). Visitors share their experience and thus museum gets more of the customers’ visits. Customers get the outstanding experience of moving objects in 3 dimensions.
The use of AR is in a different form in the National Museum of African American History and Culture. With the different application of AR, named Washington Post, the museum is giving an amazing experience because the structure of the museum is based on the different theme created with AR. Moreover, visitors can use this application to understand history as well as critique attached to it (Kennicott, 2017). With this advancement, the museum has been successful to attract a diversified segment of customers and engaged international as well as the multicultural audience (Williams, Page-Kirby, 2018).
The above section has explained the use of AR creations in different museums of the world. The AR technology will be sold to the museums because it is useful for this industry. It is also useful for the Victoria and Albert Museum in a very different way. In Victoria and Albert Museum, there is the need for advancement. This technology will give a different way of exploring the digital experience to the visitors. The visitors will get the experience of Speaking Celt using AR technology in the Victoria and Albert Museum. This is a very different kind of experience for the natives as well as international tourists. Speaking Celts is amazing for the visitors when they found objects in the museum in a very creative way. The animated avatar of the museum will be moving with the effects of 3D and tell stories related to the history of displaying the avatar. This is very much informative for the children as well as for the different age people. Moreover, the story is told in the first person voice (Breuss-Schneeweis, 2016).
World Travel Market (WTM) supports new business ideas. It provides opportunities to the start-up for the growth and development of the global travel industry (Battour et al, 2012). WTM organizes events in which an individual gets entrance with the idea of different technologies. It is a great opportunity for individuals to present their unique ideas that support the global tourism industry. It is also beneficial for the students to approach WTM and present their creative ideas for the global tourism industry. The museum is one of the important parts of the tourism industry. Nowadays, museums are attracting customers using state of the art technologies. These technologies attract visitors and also tourists are encouraged to visit several places due to the adorable experience of the museums (Dunleavy and Dede, 2014).
I have also approached WTM through the website of WTM. They select my idea and ask me the required details regarding its real implication in the decided sector. Hence, I provided the required information to them. They sent me a confirmation email after confirmation and sent me an invitation to attend the event. The event was arranged in WTM Global stage. The purpose of this event is to encourage individuals with their creative ideas who have a passion to get a boom through this event. I also share information about my product in this event. Furthermore, owners appreciated my idea of AR. The idea of AR then selected for the museum among different kind of industries. It is necessary to promote our product according to the need of museums.
The above report has highlighted start-up details of the initial entrepreneur. The report has discussed use of technology in the tourism industry. Moreover, it has analyzed what can be the best idea for a different kind of industry. Hence, Augmented Reality (AR) has selected for the Museums. The target segment of the museum has identified in this report. People of every age like to visit the museum but children and aged people are most of the visitors to the museum. Businessmen also like to visit museums when they come with their families. People who have some relatives in the other region they also like to visit several places, hence, if they hear about an amazing place to visit they like to visit the place. The museums include different objects that attract natives as well as foreigners. Today websites are the best source which provides information to the people in the faraway region. Hence, Museums such as the Victoria and Albert Museum and other museums have selected for implementing AR technology; they can promote advancement of museum using websites. People would like to visit the museum due to the attractiveness of it.
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